Web-to-print eCommerce Site and Design Online
- Groundbreaking web-to-print eCommerce site that helped establish Instantprint as a market leader
- Our Design Online tool allowed users to design and personalise their orders in browser
- Fully integrated web and print systems as well as bespoke content and order management systems
THE AMBITION
The team behind Instantprint wanted to grow their business by maximising operational efficiency and creating the ultimate online printing destination for their customers.
What they say
"We would highly recommend Enigma as a supplier. Originally approaching them in 2011 to build an eCommerce site, we have continued to develop this and following on from the success, we commissioned a further site. Enigma were constantly able to push us with new ideas and results-based development."
James Kinsella, Director at Instantprint
WHAT WE DID
Instantprint operate in a highly competitive marketplace, so an amazing user experience is vital to driving sustained business growth and generating repeat revenue. We designed and developed their site from the ground up with usability at its core.
We developed an advanced eCommerce website, built to be seamlessly integrated with Instantprint’s internal print management and order processing software to offer web to print service with a genuine 24 hour turnaround.
‘Upload your own’ functionality allowed customers to easily add their own artwork to their print orders, with full preview and a pre-flight artwork checker.
One of the bespoke features we developed was a HTML5-based Design Online tool that allowed customers to choose from a range of design templates or create custom designed products in their browser. Starting from a template or a blank canvas, customers could create designs by uploading their own photos, artwork, logos and background images. They could format their own layouts, colour and text too.
Our customer accounts integration provided full customer account and order management including order progress and delivery status. It gave customers options to re-order and access to their saved online designs.
We also built a promotional / discount code system to allow product and order discounts for promotional marketing.
All of this could be managed by Instantprint via a secure admin area, allowing the team to keep on top of customer, order, product, content and promo code management.
What we achieved
The digital platform we created helped establish Instantprint as one of the major online print companies. It helped them stand out against much larger competitors, at a time when the print sector was going through major change and transitioning from the high street to online. Now part of the Blue Tree Group, thay remain one of the market leaders to this day.
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