A Web-to-Print eCommerce Platform for Solopress
- Built an intelligent, self-serve eCommerce platform connecting Solopress’s front- and back-office operations
- Introduced smart features such as delegated payments, self-serve quoting and door-drop campaign tools
- Enabled long-term growth of company turnover
What They Say
"Working with Enigma on our digital strategy, eCommerce and systems integration has been transformative for our business."
Shaun Slater, Chief Innovation Officer, Solopress
The Ambition
Solopress is a major UK print manufacturer and online retailer, known for its speed, quality and competitive pricing. The business had ambitious plans to grow and to do it by transforming how customers order, customise and manage print online.
Solopress originally approached Enigma for a new eCommerce website, and the project quickly evolved into a long-term digital transformation partnership. Together, we have re-imagined Solopress’s entire online workflow, not just for customers placing orders, but for the sales and operations teams managing them.
Today, Solopress’s platform stands as one of the UK’s most advanced web-to-print ecosystems, enabling seamless collaboration between marketers, designers, finance teams and production, all within a single, cohesive digital experience.
What We Did
A complete digital transformation strategy
Working as Solopress’s digital partner, we began with an in-depth discovery phase and business analysis, identifying where automation and smarter customer journeys could deliver genuine competitive advantage in a crowded market. The result was a tailored digital strategy designed not just to build a website but to underpin sustained business growth.
Intelligent Web-to-Print eCommerce
From here the Enigma team designed and developed a fully bespoke eCommerce platform capable of handling thousands of complex print configurations, from flyers and business cards to promotional merchandise. The site gives customers complete control to choose specifications, upload artwork and place orders with full transparency around pricing and delivery times.
Customer-centric development
Beyond individual transactions, Solopress wanted to mirror the reality of how business customers actually buy print, a process involving multiple people across marketing, design and finance.Our customer-centric approach is evident not only in the significant features highlighted earlier but also in various smaller enhancements. For instance, dynamic pricing automatically adjusts prices based on the user's selected order size and print specifications. In addition to introducing new features, we collaborate closely with Solopress to continually enhance overall customer engagement and conversion rates. This involves iterative improvements to the front-end design and user experience (UX) across the site.
A robust, scalable architecture
Underpinning all of this is a resilient, scalable technical framework. As functionality grew, Enigma’s development team worked continuously to optimise performance, manage database load and future-proof the infrastructure. Ongoing enhancements, from workflow automation to API-based fulfilment integration, ensure the platform remains fast, stable and ready for future innovation.
Continuous optimisation
Our partnership with Solopress is ongoing. We collaborate closely on iterative UX improvements, campaign functionality, and seasonal promotions, giving their in-house team flexible tools to adapt quickly. Bulk product-upload systems, dynamic pricing, and targeted content capabilities help Solopress maintain its competitive edge while driving operational efficiency.
Behind The Scenes
Many of the web-based systems we've developed for Solopress offer utility beyond customer-facing applications. A prime example is the ordering system used by front-end website customers and the Solopress customer service team. Essentially, the customer service team utilises an expanded version of the customer order system as their Mail Order/Telephone Order (MOTO) system. This allows the Solopress team to efficiently modify, manage, and add orders for customers requiring assistance. It also streamlines internal processes, centralising all print work within the same workflow and product maintenance in one location.
The Outcome
The impact of this digital transformation has been extraordinary. Online sales now accounting for the majority of revenue. Conversion rates have doubled, driven by a faster, more intuitive purchase journey that makes it easier than ever for customers to order, customise, and manage print online.
New workflow features have also increased customer “stickiness,” with more people across each client organisation now engaging with the platform, from marketers and designers to finance teams. This multi-user functionality has deepened Solopress’s relationships with its business customers, making the platform a central part of their day-to-day operations.
Meanwhile, Solopress’s sales team can now focus on high-value and complex orders, while self-serve automation handles the day-to-day transactions with speed and accuracy. Through continual collaboration and innovation, Enigma’s platform remains central to Solopress’s ongoing success and a scalable foundation supporting one of the UK’s most dynamic and fast-growing web-to-print businesses.
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