Web-to-Print eCommerce Platform for Solopress

What They Say

"Working with Enigma on our digital strategy, eCommerce and systems integration has been transformative for our business."

Shaun Slater, Chief Innovation Officer, Solopress

A digital strategy with a competitive edge

Recognising the competitive landscape of the print industry, Solopress understood the need to swiftly enhance its digital platform to provide users with an exceptional experience. In order to differentiate Solopress from its competitors, we formulated a digital strategy that leveraged its strengths and aimed to surpass industry standards, offering customers a superior experience.

Revolutionary Web-to-Print Platform

One of Solopress's primary goals was to implement end-to-end web-to-print capability. Initially, their process was complex, often necessitating human involvement at multiple stages. Through streamlining and optimising these processes, we successfully eradicated common instances where manual intervention was previously required to fulfil an order.

We implemented a pre-flight artwork checker that identifies any issues and presents customers with auto-corrected options for review. Once approved, the optimised job is seamlessly transmitted to the printing presses using custom-developed software. This enhancement enables a significant portion of jobs to be completed without the need for any manual intervention.

Interactive design online tool

The "Design Online" feature does exactly as its name suggests: it enables users to craft their own artwork directly on the website using their browser. Customers have the option to begin from scratch or, more frequently, select a template that they can personalise with their own details.

This feature serves as a prime example of a custom-developed tool that empowers customers to self-serve, thereby enhancing satisfaction while reducing administrative workload for Solopress. It's a win-win situation for all involved.

Behind The Scenes

Many of the web-based systems we've developed for Solopress offer utility beyond customer-facing applications. A prime example is the ordering system used by front-end website customers and the Solopress customer service team.

Essentially, the customer service team utilises an expanded version of the customer order system as their Mail Order/Telephone Order (MOTO) system. This allows the Solopress team to efficiently modify, manage, and add orders for customers requiring assistance. It also streamlines internal processes, centralising all print work within the same workflow and product maintenance in one location.

Supporting the long-term vision

Solopress continues to benefit from our enduring strategic partnership. Through collaborative efforts, we consistently enhance their digital presence, aligning every initiative with the overarching strategy to ensure alignment with key objectives and deliver heightened customer satisfaction and return on investment.

Our strategic approach has been instrumental in supporting Solopress as its product model has evolved into a more intricate framework, ultimately fueling its remarkable growth trajectory.