Custom digital platform enabling scalability for Snaparazzi Photobooths.
- The development of a centralised remote Monitoring & Management Platform.
- The platform helps to maximise efficiency throughout the business, to enable scalability and to drive growth.
- The complex bespoke digital solution transformed Snaparazzi Photobooths into a major player in its industry.
- The solution has hugely enabled company expansion to doubling the number of units within the last two years .
THE CHALLENGE
We love working with innovative clients and UK born ‘Snaparazzi Photobooths’, is no exception. The team produces and manages those fun, nostalgic looking ‘Photo Booths’ you may have seen in pubs, clubs around the UK.
They may look old-school, but there is actually a complex digital system that sits behind them – essentially a mixture of software and hardware that connects together.
The founders came to us to explore whether a new digital management platform could be developed. They were looking for a fully digital solution to make the management of Snaparazzi’s ever-expanding network of digital photo booth systems easier to manage, more efficient, less reliant on specialist technician skills, and ultimately, more scalable to support company growth ambitions.
They shared they wished to expand nationally . However, the goal of being able to scale successfully was being hindered by the manual, day-to-day management of the network of photobooths. They had a digital management platform in place already- but it only digitalized part of the operational aspects of the business.
"Our collaboration with Enigma has given us a foundation to provide an incredible end to end photobooth experience. Through networking our photobooths on a fully bespoke cloud platform we have created a robust management platform, providing our decisionmakers with real time and in-depth visibility for all our performance metrics. Enigma and our in-house tech team work in synergy and their deep understanding of our industry, company culture and ambition has been intrinsic to the success of our project!"
Nadia Dryden, Snaparazzi Photobooths
WHAT WE DID
Applying our partnership approach, we have worked with the founders of Snaparazzi Photobooths on their digital journey since 2022.
Research & Development
We kicked off the project with our natural starting point –a full analysis not only of the business, but also of the current digital solution.
Digital strategy workshop
We held a Digital strategy workshop with the Founders of the business. They shared with us their ambitious growth plans, their current challenges and we guided them to focus on their opportunities and barriers.
We also got up close and personal to the solution - We have a photobooth in the Enigma Studio – not only being used for company mascots to get their photograph taken but also so our dedicated dev team can build, test and develop.
Design and build of a new bespoke Digital Solution
As there was no established digital system that would begin to address the company’s very specific requirements, we created a bespoke digital solution, working very closely with the founders. Essentially, we created a centralised remote Monitoring & Management Platform.
FULLY REMOTE MONITOR AND MAINTENANCE CONTROL
The new digital solution gives fully remote maintenance control over the entire network of photobooths. From one central platform, error detection alerts, low level paper and print threshold alerts issues can not only be seen via a dashboard, but solved. Now with the new platform in place, the days when a skilled technician had to visit each venue in person to fix anything is a thing of the past.
FULLY CUSTOMISABLE REPORTING
The new digital solution provides a full view of the entire network of booths in one platform with fully customisable reporting functionality. We built a bunch (20+) of different filters and reporting column options - exactly to their needs (our tightly run client meetings and tech specs takes care of such details).
CREATING CUSTOM BRANDED EXPERIENCES FOR THEIR CLIENTS
Promotional imagery can be added to the touchscreen inside the photobooth and/or on the photographs. Think drinks promotions, Christmas parties, Corporate work events, St Patricks day, Valentine’s day. You get the picture. And sounds simple enough, right? But how do you manage a growing fleet of photobooths with different events every week, all needing custom images with each image having to be manually updated to the individual photobooth? And sometimes at short notice. Easy - Well it is when you have a digital platform that can be managed from one place, and from anywhere.
We configured the platform to enable Snaparazzi to log in and upload the promotional images on behalf of their client - with the option of either being scheduled to go live on a certain date or to instantly change on the individual photobooth. This allows for the creation of custom branded experiences for the venues.
THE OUTCOME/RESULTS
Company growth: the new digital solution has enabled Snaparazzi to scale the business. In two years, the company has doubled the number of photo booths.
Improved customer experience
Increased efficiency: this was due to previous manual tasks now being digitally managed.
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