Web-to-Print Platform for My Child's Art

A DIGITAL ECOSYSTEM WITH USERS AT THE HEART

Recognising the need for seamless integration, it became evident that the development of the Web-to-Print Platform needed a holistic approach - looking at how each user would interact at each touchpoint and determining what functionality would be needed to fulfil their intended goals.

We knew we needed to approach this platform development as a complete digital ecosystem.

To achieve this, we defined the following user groups:

• Fundraisers from schools and children's groups  - this user group would need to request a fundraising pack via a main website. Once the campaign was live, they would need access to real-time information on product sales and commission earned.
• Parents  and guardians - users purchasing customisable products would need exclusive access to their child's artwork. They would need an easy-to-navigate online store.
• The My Child's Art team - the team needed an efficient process for scanning, uploading and distributing the children's artwork for each campaign. They would also require control over the products available on the eCommerce website to coincide with seasonal campaigns.

AN ARTWORK PORTAL THAT MAKES IT EASY FOR PARENTS AND SCHOOLS

Typically, the Web to Print platforms we build put the focus on users uploading their artwork directly to the eCommerce website. This works well for customers who are, for example, ordering leaflets and business cards they've designed. 

My Child's Art does things a little differently, because the artwork they use is scanned and edited in their warehouse before being made available for users to find online. We knew we wanted to improve this process both for the staff working hard behind the scenes, and for the customers using their site, so we:

• Improved the back office functions that allow for artwork to be scanned and cropped automatically.
• Built a new Artwork finder interface, that allows parents to find their children's artwork quickly and easily and start creating beautiful products.
• Built an Artwork List into the customer account area, that allows parents to store their children's artwork and use it on custom products time and time again .

A CUSTOMISED ECOMMERCE EXPERIENCE

Users are required to enter a unique ID code before entering the eCommerce storefront. Upon entering, they can select their child's artwork which is automatically added to an artwork folder. From there, they can proceed to the eCommerce storefront.

When viewing a product, users will immediately see a mockup of the product with their child's artwork and any other customisations they have made. If they are satisfied with their selection, they can purchase the item instantly in any quantity they require. The product will be delivered directly to their home address. This process eliminates the need for fundraising coordinators to collect product order forms, manually order the different products and distribute them between the children.

The eCommerce storefront has been designed to showcase the playful and vibrant branding of My Child's Art while adhering to content design best practices.