Digital Strategy and Online Pharmacy for Superdrug
- Strategic digital consultancy and development of an online prescription service for one of the UK’s biggest health and beauty retailers.
- Customers can easily create and manage their accounts, order medication, and have it delivered straight to their doorstep.
- Fully integrated with Superdrug’s internal systems, NHS Digital and the Electronic Prescription Service (EPS).
The Ambition
Superdrug is one of the most recognisable brands on the UK high street, renowned for offering leading health and beauty brands alongside pharmacy and health services.
The company had a strong eCommerce presence, but it didn't have an online prescription service. Recognising the opportunity to implement this service, they approached us for assistance. We worked closely with the Superdrug team to develop a strategic plan for implementing more digital features to enable customers to conveniently order and manage their medications online.
What We Did
Collaborating closely with Superdrug's prescriptions and marketing teams, we conducted a thorough assessment of their current systems and offline prescriptions process. As part of our digital strategy, we recognised the imperative to swiftly develop a minimum viable product (MVP) prescriptions system to launch it to the market expediently.
We have continue to partner with Superdrug to deliver a roadmap of ongoing developments aimed at making continuous incremental enhancements to the service.
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Integrating with internal and external systems
The development of the ePharmacy has encompassed various integrations, including linking with Superdrug's internal systems and processes, as well as connecting with the NHS Electronic Prescriptions Service (EPS). Given the significance of prescription processing, which involves handling sensitive personal information, we needed to deliver a service that is safe, secure and reliable.
Strategic Roadmap
For clients like Superdrug, adhering to a strategic roadmap of digital developments is paramount. We aim to be both responsive and proactive in our approach, constantly identifying areas for improvement and maintaining a readily available list of future developments that can be seamlessly integrated as needed.
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