eCommerce website design and development for Oasis Floral
- eCommerce websites designed for customers of the most recognised and trusted brand in the floral industry.
- Built using eCommerce platform, Magento, creating a unique online store.
- Customer-specific functionality was developed to ensure that Oasis Floral’s customers - from individuals to wholesalers - have a great experience of their sites.
The Ambition
Oasis Floral stands out as a leading and trusted brand within the floral industry, catering to a wide range of customers, from hobbyists and small businesses to major national retailers.
Recognising the need for a technology partner to work on their digital estate, the Oasis team turned to Enigma. We adopted their existing B2B and B2C websites, made improvements, and have been working together on new sites and features.
Oasis wanted to offer all of their customers user-friendly platforms to seamlessly place and manage orders through their online accounts.
What We Did
Utilising Magento, we developed tailored websites specifically catering to the requirements of Oasis Floral's customers. This entails incorporating account functionalities, customisable pricing with quantity-based discounts for wholesale clients, and real-time stock availability updates. The outcome is a comprehensive eCommerce platform, empowering customers with complete control over their accounts and orders.
Designed to support customers
The websites, which include Oasis Floral's primary florist site and their business-to-consumer (B2C) site, complement each other and creatively meet their branding guidelines. We aimed to effectively highlight the brand's acclaimed product offerings, featuring dedicated sections for seasonal collections. Additionally, product pages are equipped with options for bulk orders, catering to the ordering preferences of wholesale customers.
Magento eCommerce Design and Development
Magento stands out as one of the most widely used eCommerce platforms globally. Drawing on our extensive experience in designing and developing websites on this platform, Oasis Floral's sides seamlessly integrate into the Magento ecosystem.
Zero disruption website migration and platform upgrade
Oasis Floral's previous websites operated on an earlier version of Magento. In transitioning to the latest Magento update for the redevelopment of their websites, we formulated a migration plan informed by our extensive experience handling similar transitions for numerous clients. Our plans encompassed utilising our proprietary product migration and import tools. Additionally, we devised URL redirection strategies to ensure minimal disruption to SEO performance.
Seamless integration with the stock management system
The websites integrate with various systems, primarily E1, Oasis Floral’s stock management system. Originally intended for connecting Oasis Floral’s consumer sites, it now includes the wholesale website too.
This integration streamlines inventory and order management, allowing customers to view stock levels and place orders directly into E1 via API integration. Updates on order status are synchronised between the website and E1.
Additionally, a 'notify me' feature alerts customers of restocked items, replacing manual CSV downloads and improving efficiency for the Oasis Floral Team.
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