eCommerce for Famous Floral Foam Manufacturer
As Oasis Floral’s digital partner, we delivered a B2B eCommerce website as part of their digital estate.
We adopted the existing websites and mapped out phased developments for improvements.
Additional extensions and features were developed to enhance the online shopping experience.
The Ambition
Oasis Floral stands out as a leading and trusted brand within the floral industry, catering to a wide range of customers, from hobbyists and small businesses to major national retailers.
As industry frontrunners, Oasis Floral aimed to ensure their B2B website offered an unparalleled online experience for their loyal customers. Their aspiration was to set the standard as the premier online florist store in the industry.
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What We Did
Using Magento 2, a widely recognised enterprise-level platform for eCommerce, we've developed a powerful B2B eCommerce website tailored for Oasis Floral. This platform serves as a comprehensive hub for florists, offering both new and existing customers access to a diverse range of products and empowering them with full control over their accounts.
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Existing Site Adoption
Before our partnership, Oasis Floral operated an eCommerce website on Magento 1.8.
In line with our approach with many clients, we opted to utilise their current site temporarily as we collaborated on devising a digital strategy and carefully planned the transition to a new platform, Magento 2.
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Upgrade to the leading eCommerce platform
After carefully considering the available options, we decided to implement Magento 2 as the platform that aligns most closely with Oasis Floral's requirements. Magento 2, being an enterprise-level eCommerce platform, offers numerous advantages. It comes with a wide range of built-in features and provides flexibility to incorporate extensions and custom developments as needed.
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Catering to the B2B audience
Considering the B2B focus of the site, we tailored several features and enhancements to cater specifically to Oasis Floral's requirements. These included a complete restructuring of Oasis Floral's product catalogue to enhance the purchasing and browsing experience for users. Additionally, we developed a custom Store Finder module designed specifically for Magento 2.
View live project![Catering to the B2B audience]()
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Rewarding customer loyalty
Oasis Floral wished to acknowledge and reward their most loyal customers by requesting the creation of a membership club area on their website. They were particularly keen on implementing a stamp-style system, whereby customers earn a voucher redeemable against future orders after every 10 purchases.
Given the absence of any existing Magento functions or extensions that catered to this specific requirement, we developed a bespoke extension to precisely meet Oasis Floral's expectations for their valued customers.
View live project![Florists Table Image]()
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