eCommerce Website Design and Development for Carr's Billington Safety
- Magento eCommerce for Carr's Billington Safety serving the UK arboriculture, forestry, horticulture and agricultural industries by importing and distributing specialised equipment.
- Both business-to-consumer (B2C) and business-to-business (B2B) eCommerce functionality combined into one user friendly site.
- Extensive product set providing everything from specialist tools and accessories to PPE and clothing for professionals including RRP and pricing for account customers.
The Ambition
Carr’s Billington offers vital support to rural and agricultural communities, empowering them to thrive.
Our collaboration with Carr’s Billington aims to bolster their digital presence and facilitate their success online. Specifically, our focus lies on enhancing the eCommerce capabilities of their Carr’s Billington Safety division. This division partners with leading brands such as Climbing Technology and Haix Footwear within their industry.
Our goal is to develop a comprehensive eCommerce platform that seamlessly integrates B2C and B2B functionalities, catering to both individual customers and large-scale trade accounts.
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What We Did
We utilised Magento eCommerce to create a versatile website that caters to diverse customers, ranging from independent tree surgeons to large forestry enterprises. Our aim was to simplify the shopping experience, ensuring customers can easily locate all necessary items, from specialised equipment to protective clothing, trousers, jackets, gloves, and footwear. This consolidation enabled Carr's to merge the management of two separate brochure sites into a unified online sales channel.
Magento eCommerce Website Development
Magento stands out as the perfect choice for eCommerce sites like Carr’s Billington Safety. As one of the top eCommerce platforms globally, Magento boasts a range of advanced features. Moreover, it is renowned for its speed, scalability, security, mobile responsiveness, and SEO friendliness straight out of the box.
Drawing on our expertise as seasoned Magento developers, we go beyond simply creating standard Magento eCommerce sites for our clients. We meticulously identified and configured the optimal setup tailored to their specific needs, including selecting the right combination of extensions and implementing any necessary custom developments.
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Serving B2B and B2C customers
B2B and B2C ecommerce can often require different treatments but in the case of Carr’s Billington Safety they wanted to combine their offering, allowing individuals to browse and purchase items at RRP as well as providing options for their business customers who make larger orders on account.
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Custom Developments
The client's project requirements led to the development of two custom Magento features. Firstly, the Quick Order feature was implemented to facilitate B2B customers in tasks like ordering by SKU reference number and uploading bulk orders via CSV. Secondly, the Find a Dealer Tool was enhanced beyond the standard Magento options to provide users with improved functionality.
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