Northumbria Pharma
- Web Design and Development
- Digital Strategy and Consultancy
Building a corporate online presence for Northumbria Pharma
- A new corporate platform for a team of pharmaceutical specialists
- A clean and sophisticated interface that showcases professional expertise
- Advanced product presentation and rich supporting content to explain niche product portfolio
The ambition
Northumbria Pharma is a pharmaceutical development company, specialising in licensing, product development, and regulatory affairs.
The Northumbria Pharma team spend a substantial amount of time at trade shows across the UK and globally, and approached Enigma to design their new corporate website - where new contacts and current clients could see the calibre of the company's experience at a glance. Their goal was to establish a professional online presence that reflected the expertise, reliability, and innovation that Northumbria Pharma is known for in the pharmaceutical world.
The brief was to create a sleek, corporate website that made it easy for users—especially potential partners—to get in touch, while reflecting the high level of expertise the company provides in pharmaceutical development and licensing.
The website’s primary goal was to increase contact from potential partners. To achieve this they needed a website that was straightforward, clear, and functional - primarily to foster new partnerships with potential collaborators in the pharmaceutical industry, aiding these future growth ambitions.
What we did
Refining branding and visual identity
We worked closely with Northumbria Pharma to refine their visual identity, starting with their existing logo. The design approach was to create a simple, professional site without unnecessary complexity. This straightforward design made the site easy to navigate and provided a clear route for visitors to get in touch with the company, whether for partnerships or inquiries.
The website design aimed to project a clinical and professional feel, with soft shapes inspired by the logo and simple, clean aesthetics. The goal was to emphasise the brand’s trustworthiness, innovation, and quality without overwhelming users with unnecessary animations or complex features. The result was a minimalistic and functional website that aligned with their vision and established a stronger brand presence.
Delivering an effective user journey
The website’s content was designed to be easy to navigate and up-to-date with key features, including a services section that highlighted the company’s pharmaceutical development and licensing capabilities. Other key areas include a ‘Product Portfolio’ and an About section where the company values could be prominently displayed, demonstrating their commitment to quality, professionalism, and innovation.
Additionally, a News section was included to allow Northumbria Pharma to publish updates, product launches, and thought leadership pieces, helping to establish them as a trusted voice in the pharmaceutical sector.
Bringing the brand to life
Northumbria Pharma initially had minimal branding, but the Enigma design team worked to expand the brand's visual identity by integrating subtle elements like soft shapes and clinical colours to make the website feel more cohesive and professional, aligning with the company's emphasis on innovation and reliability.
Our team brought the shapes of the established logo to life and evolved it into subtle animations - particularly in the header - to bring a dynamic feel to the site. These design elements ensured the website conveyed professionalism: leveraging subtle animations, stock images, and a clean layout to enhance the company's corporate image. The design aimed to instill confidence and present Northumbria Pharma as a reliable, experienced entity in the pharmaceutical sector.
User friendly CMS
Enigma implemented a content management system that allows Northumbria Pharma to easily update their site themselves. This self-service capability was crucial for keeping content current - particularly news articles, product updates, and service offerings. Nothumbria Pharma does not currently have a dedicated marketing team so it was important to create a system that was usable for busy staff with multiple priorities across the business.
Technical architecture
We focused on making the website simple and intuitive. The homepage prominently features easy-to-find contact details, with clear calls to action encouraging users to reach out. The site was built on a flexible platform, allowing the in-house team to update content, add news stories, and manage their portfolio independently. The design emphasized clean, large media panels and simple yet effective animations that enhanced the brand's professional look.
Content flexibility
This new platform was built with the flexibility to adapt, allowing Northumbria Pharma to easily add new content as their services and product portfolio evolve. This adaptability supports the company’s long-term communication goals and ensures the site remains relevant and dynamic as new products or services are introduced.
Results
View the live site
We helped the team set up Google Analytics so for the first time they can track traffic to the website and measure on-going success. Since the new website launched the Northumbria Pharma team are already starting to see consistent traffic to the website, in particular the Contact Us page.
Northumbria Pharma’s in-house team found the backend intuitive and easy to use, even without extensive web experience. The website now serves as a professional ‘shop window’ for the brand, enabling them to present a clear, cohesive image to prospective partners. With plans to expand their communications efforts, the site provides a solid foundation for growth. As Northumbria Pharma continues to evolve, the website will easily accommodate additional content, news updates, and product launches, empowering the company to manage its online presence with ease.
Northumbria Pharma now has a professional, user-friendly website that represents their brand accurately and allows them to build lasting relationships with partners in the pharmaceutical industry. This project exemplifies how simplicity, clear communication, and flexibility can achieve significant business outcomes.
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