A customisable ecommerce solution for Oasis Floral Products

Enigma Interactive has partnered with Oasis Floral Products, one of the world’s leading suppliers of floral foam and sundries, to design and deliver a new customisable product configurator that brings personalisation to the heart of floral design.

The new ecommerce tool enables customers to browse, design and order bespoke foam shapes, allowing floristry businesses and individuals to add a personal touch to their arrangements. Seamlessly integrated within Oasis’ existing platform, the solution transforms a technically complex process into a simple, intuitive online experience.

At the centre of the project was Oasis’ investment in state-of-the-art CNC cutting machinery. Enigma’s role was to bridge the gap between this physical production capability and a user-friendly digital interface. Working closely with the Oasis team, we mapped out the precise parameters of the machinery to ensure every design generated through the configurator could be produced efficiently in-house.

Rather than reinventing the ecommerce journey, our team built the new functionality directly into Oasis’ existing platform, allowing customers to select their foam size, search for a design and preview their chosen shape, all within a familiar purchase flow. The configurator connects to a third-party icon database via an API, pulling in thousands of searchable designs while maintaining tight cost controls and protecting against unnecessary queries or bot traffic.

Once a custom order is confirmed, all details, including design files and production specifications, are automatically passed to Oasis’ internal systems, removing manual intervention and ensuring accuracy from order to output. Designed with mobile users front of mind, the interface offers a clear, responsive experience that makes customisation accessible to all customers, whether trade or retail.

The platform not only gives Oasis a fresh competitive edge in a crowded market, but also sets the stage for future innovation. With the foundations now in place, the system can be easily expanded to support user-uploaded designs, eco-friendly materials, and new personalisation options, helping Oasis continue to lead the way in creative floral solutions.

The collaboration demonstrates Enigma’s strength in developing technically complex, user-centred ecommerce solutions that scale with a client’s ambitions, turning manufacturing capability into a powerful digital experience.

Read more about how we approached the project.