Website Design and Development for Vin-X
- Striking site designed and developed for one of the UK’s most trusted fine wine investment brokers.
- Carefully crafted user journeys for new investors looking for information as well as experienced investors looking to diversify their investment portfolio.
- Designed to increase conversion rates and improve sales while being easy to manage and provide a centre point for digital marketing activity.
The Ambition
Following a period of growth, Vin-X wanted to develop a digital strategy and upgrade their website to help them achieve their mission of being the UK’s most trusted fine wine investment broker. They chose us to develop their new strategy and create a stunning website to power increased awareness of their leading position in the wine investment industry.
What We Did
Using Vin-X’s existing brand guidelines we extended their design language in a digital context, creating a stunning new website that not only looks the part but delivers increased conversions too.
Built on Enigma’s Core platform the site delivers a number of performance benefits, boosting SEO rankings as well as a content management system that puts the Vin-X team in greater control of their digital marketing.
Design
Vin-X are an authority on wine investment with expertise in financial markets and fine wine investment. The site design sets the tone for the Vin-X experience, conveying the key messaging that they are a trusted partner who safely create and protect wealth by guiding clients to understanding the true potential of fine wine.
Carefully Crafted Content
Although wine investment is a fast growing area it is still relatively new to many. As a result it was important to Vin-X that the site provided education for beginners just starting out on their investment journey as well as in-depth content for veteran fine wine investors.
Effective Conversion
One of the key focuses for Vin-X was to successfully convert interested browsers into prospective investors generating a pipeline of sales contacts. The user journey across the site has been carefully crafted to provide the information visitors need to make a decision to contact the team about investment.
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