eCommerce website design and development for Carr's Billington
- Magento eCommerce for Carr's Billington, serving the UK's rural and outdoor communities with vital products and knowledge, supporting the foundations of our food system.
- Both business-to-consumer (B2C) and business-to-business (B2B) eCommerce functionality combined into our user friendly sites.
- Custom developments provide additional features to support Carr's Billington's extensive product range, from farm machinery to wellies.
The Ambition
Carr’s Billington offers support to the aboriculture, forestry, horticulture, agriculture and outdoor industries, empowering them to thrive.
Our collaboration with Carr’s Billington aims to bolster their digital presence and facilitate their success online. Specifically, our focus lies on enhancing their eCommerce capabilities across multiple distinct online stores.
Our goal is to develop a comprehensive eCommerce platform that seamlessly integrates B2C and B2B functionalities, catering to both individual customers and large-scale trade accounts.
What We Did
We utilised Magento eCommerce to create a single, flexible platform supporting multiple branded websites for diverse customer groups, ranging from independent farmers to tree surgeons, and from pet owners to outdoor enthusiasts.
We aim to simplify both the shopping experience, ensuring customers can easily locate all necessary items, from specialised equipment to protective clothing, but also the day-to-day work of the team managing the business. This consolidation has enabled Carr's to merge the management of three separate brochure sites into new unified online sales channels.
Magento eCommerce Website Development
Magento stands out as the perfect choice for eCommerce sites like Carr’s Billington. As one of the top eCommerce platforms globally, Magento boasts a range of advanced features. Moreover, it is renowned for its speed, scalability, security, mobile responsiveness, and SEO features straight out of the box.
Drawing on our development expertise, we go beyond simply creating standard Magento eCommerce sites for our clients. We meticulously identified and configured the optimal setup tailored to their specific needs, including selecting the right combination of extensions and implementing custom developments.
Custom Developments for B2B and B2C customers
B2B and B2C ecommerce can often require different treatments but in the case of Carr’s Billington, they wanted to combine their offering, allowing individuals to browse and purchase items at RRP as well as providing options for their business customers who make larger orders on account.
We supported this by developing custom Magento features like the Quick Order feature, which enables B2B customers to order by SKU reference number and uploading bulk orders via CSV.
View Live Project
Product range
Carr’s Billington’s extensive product range is available for customers to order online.
Informative services
B2B sales are supported through informative services pages.
Outdoor range
Dedicated Billington Outdoor site highlights outdoor and aborist range.
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