Intelligent b2b ecommerce platform for William Smith

William Smith, a prominent trade supplier to the signage and graphics industry and long-standing client of Enigma Interactive, has launched its new intelligent eCommerce platform to power strategic growth ambitions.

With a complex portfolio of products and annual sales of around £27 million, William Smith needed to evolve its eCommerce offering to decrease customer dependency on the knowledgeable customer service team and offer a streamlined experience both online and offline. An update that is already delivering significant sales growth and propelling the company ahead of the competition.

Together with designing a new clean layout that now allows customers to find the products that they are looking for quickly and easily, our team worked closely with the in-house team to integrate online and offline systems to give customers the flexibility to decide how and when they will place their orders and to access the unique customer pricing offered by a dedicated account manager. The updated system also supports multiple storefronts, giving customers the ability to log into multiple brand websites and access a full order history across the whole of the business, increasing brand loyalty and order value over time.

Alongside increased basket values from existing and new customers, the website evolution has already shown increased customer confidence and a noticeable drop in customers calling to sense-check orders before purchase, allowing the business to scale in 2025 and beyond.

Find out more about how we made it happen

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