New website launched for The Great North, celebrating regional innovation and culture

Earlier this week, we unveiled a new website for The Great North, a new initiative that aims to champion the North of England as a powerhouse of innovation, creativity and community.

Developed in close collaboration with the team behind the campaign, the website acts as a central hub to share stories, celebrate people and projects, and bring attention to the ideas shaping the future of The North -- which stretches from the borders of Scotland to those of Wales, and brings together 11 current and emerging Strategic Authorities.

The new platform has been designed and built by the team at Enigma to offer a clear and engaging user experience, and curated to share the strategic ambitions of the new Great North Partnership.

The site is structured to help users easily explore the priorities of The Great North Partnership, including clean energy, trade and investment, devolution and collaboration, culture and creative industries, and sport. It has been designed to pair complex ideas and strategy with visual assets including photography and video to illustrate the new partnership’s key priorities to the 15 million people who live and work in the North of England.

The site also includes space for ongoing engagement, with featured news stories and space for future developments to evolve as the campaign grows. The intuitive design ensures accessibility for all users, while a strong editorial identity ties the many different voices and projects together under one clear and compelling brand.

Daniel Wright at The Great North said “The team at Enigma Interactive nailed the brief in an impossible timeframe - massive kudos to you all!"

This new platform comes at a time when the North of England is pushing to redefine the national narrative, positioning itself not as a region left behind, but as a region leading the way. Enigma Interactive is proud to have played a part in giving The Great North campaign a digital home that is both striking and functional, making it easier than ever to find, share and celebrate the ideas driving the North forward.