Crufts 2017 with Eukanuba

It has been fantastic to support our client Eukanuba again at this year’s Crufts.

Eukanuba, the internationally renowned premium pet food brand, was the lead sponsor for the event and had a huge presence at the largest dog show in the world.

Crufts is a household name for dog lovers and provides a mecca for anything dog related from nutrition and grooming to competitions like agility, obedience, flyball and of course 'Best in Show'. It runs over 4 days and attracts thousands of visitors.

The game has been specifically designed for a 42 inch touch kiosk that formed a key part of Eukanuba’s extensive exhibition stand.

The game focuses on Utah, a 17 year old black Labrador who is the face of Eukanubas ‘Longevity’ campaign. The user must help get him through the agility course in Crufts famous 'Main Arena' in the quickest time possible using swipe gestures and good timing!

You can see a video of someone playing the game at Crufts by clicking on the image below:

The client wanted a game that was fun, simple to learn, family friendly, quick to play and super simple to set up and maintain for the staff on the stand.

The game is illustrated in a realistic style with an isometric viewpoint and animated movement that follows Utah as he progresses round the course. The game is both an attractor and a way for Eukanuba to capture data, which also enters players into a competition to win a 3 month supply of Eukanuba pet food.

If you have a game idea that you'd like to bring to life then contact us.