eCommerce Website for William Smith's Chevron Kits and Signage
- Enabling online sales with the development of a powerful eCommerce platform.
- Built on the latest version of our exclusive technology platform, Core, for advanced scalability and customisability.
- Product-led design with integration with the client’s ERP system.
The ambition
Our long-standing client, William Smith 1832, approached us with the objective of increasing the demand for the Chevron Kits and signage they manufacture. Prior to this, the client lacked the functionality to sell these products online, leading to a lengthy and resource-intensive sales process. Their team knew they needed a scalable eCommerce platform to enhance the user experience and boost internal efficiencies.
Powerful eCommerce Platform Development
During our initial discovery phase with the client, we recognised that scalability and customisability were a necessity. We recommended building the new eCommerce platform on our exclusive technology platform, Core.
The project focused on the design and development of an engaging eCommerce platform that empowers customers to browse and purchase Chevron Kits directly on the website - significantly shortening the sales cycle and enhancing the user experience.
The feature-rich eCommerce platform offers standardised templates, shopping basket functionality, promotional panels, pricing options and customer account management.
Product-centric website design
Our eCommerce platform takes a mobile-first approach to design, ensuring responsiveness across all pages. In addition, we layered on a design system specific to product pages. The product page features clear and compelling product descriptions and a product preview feature that allows customers to preview their chosen Chevron Kits on a vehicle. Users can filter how many options are shown per page, sort by alphabetical order, and filter by car manufacturer using the category navigation bar on the product overview page.
The eCommerce platform directly connects to the client’s ERP system, streamlining the entire process from order placement to shipping.
Customer account area
The customer account area provides a seamless and secure experience for customers to manage their accounts and personal information. Their order history is visible within this area – simplifying order confirmation and any enquiries whilst encouraging loyalty as customers can revisit and repurchase their preferred products in a few simple clicks. The automated account expiry feature, aligned with GDPR retention periods, removes the need for the client to do this manually.
The results
• The new eCommerce website significantly streamlines the sales cycle, allowing customers to purchase Chevron Kits in just a few clicks.
• The product-led design approach, including the product preview feature, increases customer confidence in their purchase decisions.
• Building the new eCommerce website on our exclusive Core platform provides more opportunities to scale Smith’s product catalogue online to drive more sales.
View live project"The reason we embarked on this project was to tap into the growth potential of Chevron Kits for our business. By creating an eCommerce website, we now have a shop window that presents everything a consumer needs and wants to know to make a purchase.
Bringing together an e-commerce solution and a bespoke ERP/CRM system was never going to be straightforward. However, I think it is fair to say everyone has gone above and beyond to make it happen."
Kyle Giles
William Smith Brand Manager
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