Transforming digital fundraising for the Great North Air Ambulance Service

Enigma has partnered with the Great North Air Ambulance Service (GNAAS) to modernise its digital fundraising, turning a complex legacy WordPress site into a donor-first platform that’s easier to navigate, quicker to give on, and simpler for staff to manage.

Working closely with GNAAS, we adopted and stabilised the existing site, overhauled navigation around supporter actions, and rebuilt the donation journey to move people from intent to impact with fewer steps. Behind the scenes, a strengthened integration with Donorflex now automates supporter data and Gift Aid processing, cutting manual admin and improving campaign insight.

The new website marks a step change in how the Great North Air Ambulance Service uses digital to drive its mission forward. Designed with flexibility at its core, the platform gives the team far greater control over their content, empowering them to create more dynamic, visual, and engaging pages without relying on developers. Early results point to higher average online donation values, more gifts completed directly on the website, and a significant reduction in staff processing time, freeing the team to focus on what matters most: keeping the helicopter flying.

Next steps will include a site-wide quick-donate feature, plus continued accessibility and mobile improvements and as the charity sector continues to face funding challenges, GNAAS is now better equipped to grow support, increase impact, and future-proof its digital fundraising strategy.

Find out more about how we made it happen.