Every year we go back to school to help educate and inspire young people to the possibilities that a career in digital has to offer.
Its part of a nationwide initiative called Digital Day which is organised by BIMA (British Interactive Media Association). BIMA pairs digital agencies like us with local schools and sends us back into the classroom to spend the day inspiring 13-15 year olds.
The UK’s fast growing and fast paced digital and tech industry needs a steady stream of talent. Schools can struggle to keep their courses up to date, meaning many students don’t understand the variety of careers available to them, including design, marketing, writing, user experience, and data, as well as ‘pure’ technical disciplines like software and hardware development.
By being involved in the BIMA Digital Day we are able to help give young people an insight into the careers available in digital as well as hands-on experience tackling challenges set by brand sponsors such as Vodafone, BBC and the FA.
This year’s Digital Day is happening on Tuesday, 13th November and we’ve been paired up with Kingsmeadow Community School in Gateshead. We’ll be just one of over 200 businesses from across the digital industry engaging with 5,000 young people across the UK. 76% of previous participants said they would consider a career in digital as a result of the day.
Previously we’ve been paired up with The Hermitage Academy in Durham, here’s what Gregg Bainbridge, the Computer science teacher there had to say:
“The best way to open young people’s eyes to the different digital career paths available to them is by hearing about it straight from professionals. BIMA Digital Day plays a transformational role in young people’s lives, not only getting them hands-on with new ideas but also by helping students understand the variety of routes - both traditional and non-traditional - that they can take into their future careers.”