And they’re off!

Over the last few months we’ve been working on a brand new website for the newest addition to the Enigma client stable, Baileys Horse Feeds.

Established in 1982, Baileys is a family owned and run business that has been a front runner in the field of horse nutrition for almost four decades. The team are passionate about their work with many owning horses and competing, racing or breeding them. This means that they’re more than familiar with the practicalities of keeping horses and understand the challenges faced by riders.

A key part baileys success is the science behind the feeds they develop and manufacture. They have a specialist nutrition team that constantly review the latest scientific research into feed technology and equine nutrition, applying relevant developments to their product range and investing in production technology.

As well as investing in the technology behind their products, Baileys decided that the technology behind their website needed investment too, so they approached us to perform a complete redesign and rebuild.

Working with the team at Bailey’s we identified the key deliverables for their new site including keeping the trust and security customers have in the Baileys brand but with a more modern feel. It was also important to effectively migrate all of the informative content that so many horse owners rely on.

Our design team created a modern and easy to navigate site whilst also reflecting the established Baileys brand and the core values that are so important to their customers. The site includes a number of other customer focused developments like the fact that it is fully responsive to mobile devices and a custom built interactive feed finder to help visitors choose which feed is right for their animals.

We’re delighted that Baileys have joined our client stable and look forward to working with them to make sure their thoroughbred site helps them race ahead of the rest of the field.

www.baileyshorsefeeds.co.uk