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    Educational Interactive About Animal Cruelty

    • Educates young people about animal cruelty and its consequences
    • Presents real life RSPCA stories, using dramatised news footage and dialogue
    • Guides young people on their own user journey around the stories and activities

    WHAT THEY SAY

    "We are very pleased with the resource and we are sure that it will make a significant contribution to our preventative work"

    Chris Holmes, National Education Manager at RSPCA

    THE AMBITION

    The RSPCA wanted to use digital in a thought provoking way to educate young people about animal cruelty and its consequences.

    WHAT WE DID

    We created RSPCA: Breaking the Chain, a highly interactive site which uses video-based activities to engage young people. The subject of animal cruelty is obviously one of the RSPCA’s most important key areas of focus especially amongst young people.

    The style and characters were deliberately created to be identifiable for the target age group.The scenarios were inspired by real life case studies and the activities were carefully crafted by working closely with the experts are the RSPCA. There is even a variable user journey which changes with different outcomes depending on user selections.

    view live project...
    WHAT WE DID

    The interactive has been a big success and is used in schools and young offender institutions around the UK

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    What we achieved

    Seen by over 20,000 young people

    Seen by over 20,000 young people

    Part of the RSPCA's outreach programme

    Part of the RSPCA's outreach programme

    Start a Project

    Would you like to do a project like this with us?

    Newcastle

    +44 (0) 191 261 2991

    newcastle@enigma-interactive.co.uk

    London

    +44 (0) 20 7183 5738

    london@enigma-interactive.co.uk