WHAT THEY SAY
"We are very pleased with the resource and we are sure that it will make a significant contribution to our preventative work"
Chris Holmes, National Education Manager at RSPCA
The RSPCA wanted to use digital in a thought provoking way to educate young people about animal cruelty and its consequences.
WHAT WE DID
We created RSPCA: Breaking the Chain, a highly interactive site which uses video-based activities to engage young people. The subject of animal cruelty is obviously one of the RSPCA’s most important key areas of focus especially amongst young people.
The style and characters were deliberately created to be identifiable for the target age group.The scenarios were inspired by real life case studies and the activities were carefully crafted by working closely with the experts are the RSPCA. There is even a variable user journey which changes with different outcomes depending on user selections.view live project...
The interactive has been a big success and is used in schools and young offender institutions around the UK
What we achieved
Seen by over 20,000 young people
Part of the RSPCA's outreach programme
Start a Project
Would you like to do a project like this with us?