Rowlands is the UKs longest established chain of local community pharmacies. Their network covers over 520 locations across the UK providing invaluable services to their community. Rowlands wanted to deliver the same high levels of customer service their community pharmacies offer but in a digital setting. Doing this has meant providing a full range of health and wellbeing services for their customers online via their website.
What We Did
We have worked with Rowlands Pharmacy as their digital agency for well over a decade. Within that time we have worked with them on a strategic programme of digital work including the design and development of a number of generations of their website. The sites have constantly been updated over the years to meet the changing needs of their business and their customers.
Local Community Pharmacy Online
Rowlands strongly believe that a local pharmacy is an invaluable part of local communities, they aren’t just another retail outlet but a place people visit in order to seek support and advice about medication, healthy living and appropriate self-care. As a result the Rowlands Pharmacy website mirrors this by providing a variety of customer focused services.
Customer Focused Features
Among the important features available to Rowlands customers via their website is a comprehensive A-Z Advice Directory that provides comprehensive information on over 100 common ailments and conditions.
Alongside the advice directory, customers can find out about the in store services that their local pharmacy can provide them, this extends much further than just providing medications and includes health clinics, flu jabs, vaccinations, blood pressure and asthma services as well as help around weight management and stopping smoking.
As well as finding healthcare information and advice is finding the Rowland’s Pharmacies themselves. The website also features a store finder to help customers find their nearest local community pharmacy along with its opening hours and contact details.View Live Project
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