Magento eCommerce for Oasis Home and Hobby
- As Oasis Floral’s digital partner, we delivered a B2C eCommerce website as part of their digital estate.
- We adopted the existing websites and mapped out phased developments for improvements.
- Additional extensions and features were developed to enhance the online shopping experience.
The Ambition
Oasis Floral stands out as a leading and trusted brand within the floral industry, catering to a wide range of customers, from hobbyists and small businesses to major national retailers.
After watching trade florists do amazing things with their products, Oasis Floral identified a significant number of crafters and hobbyists wanting to purchase their products. As a result, Oasis launched the Home & Hobby brand, enabling them to sell direct-to-consumer (B2C).
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What We Did
We utilised the Magento eCommerce platform to craft and develop a customer-centric website, empowering Oasis to directly market a comprehensive array of products to consumers under the Home and Hobby brand.
Tailored to cater to the needs of avid crafters, the product range encompasses essential tools for craft projects as well as trendy gifts and accessories. As the strapline emphasises, it's "everything you need for your crafty creations."
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Magento eCommerce
Magento provides an ideal platform for eCommerce websites like Oasis Floral and Home and Hobby. As one of the world's leading eCommerce platforms, it has a range of powerful features and is fast, scalable, secure, mobile, and SEO-friendly out of the box.
As experienced Magento developers, we can help clients identify and set up the best configuration for their goals.
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Multi-site Management
Having collaborated with Oasis Floral for numerous years, we developed their B2B eCommerce site using Magento. Therefore, it was the logical choice for creating the Home and Hobby brand website.
Magento's multi-site management capabilities enable Oasis's marketing team to concentrate on content creation rather than platform switching. As a result, many aspects of functionality, layout, and style are carried over from Oasis Floral's wholesale website.
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Integrations with internal systems and social media
The Home and Hobby website is equipped with several integrations designed to cater to the needs of its target users. These include integration with the ERP system to display live stock levels and integration with Mailchimp for managing customer information for marketing purposes.
Additionally, the website features a live feed of Instagram posts tagged with #OHHCreations from their crafting community.
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