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    eCommerce and Cloud Based Learning Resources

    • Responsive eCommerce site with 250,000 data rich products
    • Development of custom content, stock and user management systems
    • Cloud based education and learning resources platform and subsites

    What they say

    “We needed a digital agency who knew what they were doing. We chose Enigma because of their track record and they have delivered results that have exceeded our expectations.”

    David Lawrence, Chief Operating Officer at Education Umbrella

    The Ambition

    Using 25 years of experience in the education industry, the entrepreneurs behind Education Umbrella wanted to build an online business that could become one of the biggest suppliers of text books and course materials for schools, teachers and parents.

    What we did

    As their digital partners we work with Education Umbrella on their entire digital presence. Our strategic working relationship has enabled them to build their business into the multi-million pound market leader it is today. Education Umbrella’s digital transformation began with the development of an extensive eCommerce offering and has gone on to include the development of several other subsites and even their very own cloud based learning resources platform.


    The eCommerce site which we built is so successful and so comprehensive that it has been described as the “Amazon of Education”. Quite an accolade but when you consider that it has around 250,000 product listings covering every conceivable subject for any school age you can see why. With a finely tuned user experience and user interface including advanced search and filtering options the site has been a massive success for Education Umbrella.

    eCommerce site image

    Designing and developing a bespoke system for this project has enabled us to deliver a robust and scalable solution that fits Education Umbrellas needs perfectly. It has meant that their eCommerce offering is the most powerful and comprehensive in its sector.


    As well as a sophisticated bespoke eCommerce platform we have also developed an advanced cloud based learning resource platform for Education Umbrella. Called The Education Cloud, or TEC for short, the platform allows students and teachers to collaborate via digital versions of physical resources that are hosted online. For example the platform allows teachers to use a set of online tools, share annotations and additional content like video and images.



    As if eCommerce and cloud based platforms weren’t enough we’ve also built a subscription based website for Education Umbrella. A sub brand under the main Education Umbrella brand, Routes to Reading provides advice on reading for parents with young children. As well as a library of video tips from experts and parents themselves the service sends handpicked, age matched books direct to customer’s doors every month.


    Everything we have designed and built for Education Umbrella is included with a global wrapper system that means all sites within the Education Umbrella universe can share data and services seamlessly.

    What we achieved

    A change to the UI resulted in sales quadrupling

    A change to the UI resulted in sales quadrupling

    products ... and room for more!

    products ... and room for more!

    increase in like-for-like sales on last year

    increase in like-for-like sales on last year


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