Supporting NHS Elect with strategic digital transformation

Enigma Interactive is working in partnership with NHS Elect to deliver a digital strategy designed to strengthen how the organisation supports its colleagues across the NHS. The collaboration focuses on harnessing digital more effectively, ensuring NHS Elect can continue to evolve its offer and maximise its impact across the health service.

The work began with an in-person strategic workshop in London, bringing together representatives from across NHS Elect's organisation. Through a structured, collaborative process, Enigma facilitated a deep dive into digital objectives, opportunities and barriers, exploring how digital can better support both internal teams and external audiences.

The strategic analysis phase focuses on identifying key challenges that ambitious organisations face, such as fragmented data, manual processes and teams being "too busy today to think about tomorrow", alongside opportunities to create a more joined-up, efficient and insight-driven digital strategy.

NHS Elect provides vital management and leadership support across a wide range of NHS Trusts. The purpose of this phase is to explore how further enhancing its digital presence and capability can support its ambitions to improve the quality and effectiveness of its services, streamline processes and expand its reach.

This aligns with NHS Elect's wider ambition to strengthen infrastructure, increase capacity and future-proof its offer through scalable, user-centred digital systems. By better harnessing the opportunities digital presents, NHS Elect will be able to provide even greater support to the people and organisations at the heart of the NHS and, in turn, contribute to stronger performance across the wider health system.

This digital strategy project sits alongside a broader programme of work Enigma is delivering with NHS Elect, which has recently included the design and build of a new Experience Based Design survey platform. This provides the tools to capture and understand the real experiences of patients, carers and staff across healthcare settings.

By combining a mobile-first survey experience, flexible templates and robust reporting, the platform makes it easier to gather meaningful insight at scale and turn it into actionable improvements. It supports NHS organisations to better understand both the practical and emotional journeys of those using and delivering services, helping to inform more responsive, effective and person-centred care.

To find out more about how Enigma Interactive can support your digital ambitions, contact us.