A Home and Hobby Oasis

Recently we launched a brand-new site for our client Oasis Floral – Oasis Home and Hobby.

This is a Business to Consumer (B2C) eCommerce site, developed for their non-trade customers. The new site forms part of a wider digital strategy, working alongside other sites we have designed and built for Oasis, including oasisfloral.co.uk The new site stocks a wide range of products for home hobbyists and craft fans.

We have been working with Oasis Floral for a while now. As part of our digital partnership there is an ongoing roadmap of developments linked to a digital strategy which is in turn linked to their overall business objectives.

As creators of world-famous Oasis Floral foam over 70 years ago Oasis Floral have watched florists do amazing things with their products for decades. As well as their close collaboration with these creative experts they quickly realised that there was a wider demand for products amongst crafters and hobbyists. Home and Hobby was born as a trusted supplier of products that the hobbyists can rely on to create beautifully crafted looks whether for a wedding or DIY floristry.

The Oasis Home and Hobby site is the consumer version of the main Oasis Floral trade site, so it is designed with the B2C market in mind, specifically enhancing the user journey and shopping experience throughout the site. To help the marketing team at Oasis keep on top of their sites, we have utilised the same Magento eCommerce platform so they can manage everything from one master CMS.

The range of products available is a crafters dream including the obvious Oasis Floral foam and floristry products as well as ranges of home and wedding décor ideas. Other features include a section of the homepage that pulls in a stylised social media feed from the Oasis Home and Hobby Instagram account.

www.oasishomeandhobby.co.uk

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