Portfolio: Pringles CD-Rom
- ‘The Who, How, When, Where, Why of Procter & Gamble's Most Exciting Brand'
- Sophisticated, informative business tool
- Used successfully internally by Proctor & Gamble to launch the brand in new territories and carry out ongoing marketing initiatives
- Stimulating, easy to use graphic interface created within the Pringles brand
Features marketing material (video, graphic, print), promotional resources (print quality logos, posters and so on) and an advertising archive (TV, radio, print)
Proctor & Gamble needed a whiz-bang marketing CD-Rom that would capture the Pringles brand and disseminate it to their marketing team worldwide. Pringles has a very specific and clear marketing message: fun, fun, FUN!!! We captured this ethos and slapped it on a CD along with videos, photographs, written materials, posters, design guidelines, brand equity information as well as sales and marketing facts, figures and fundamentals. All this information was destined to be used by marketing people in new, uncharted territories around the globe to bring them quickly up to speed with the Pringles brand so they could set about selling Pringles by the bucket load!
The package we delivered provides everything anyone could ever need to begin selling and marketing this popular brand with no prior knowledge. FACT!
The Nuts & Bolts:
- CD-Rom marketing tool
- Multimedia presentations
- Downloadable resources