Portfolio: Bupa by You

 
  • Dynamic video editing tool 
  • Interactive video based platform - create / star in your own highly personalised ad campaign
  • Features a competition for the best ad, chosen by Bupa, to be aired on National TV
  • The ‘Bupa by You’ campaign encourages users to upload a video clip, their name and a description of what healthy means to them 
  • This is then edited into a Bupa ad which features audio, animation, music and encapsulates the data and video clip uploaded by the user
  • Users can upload video &  text, preview their ad,  submit it & share with family / friends
  • Bupa can review ads using a CMS; if the makes the cut it’s added to the View & Vote page
  • Encourages users to share links via social media tools in order to increase their number of view and votes

When those lovely people at Quick.tv needed to produce an interactive create-your-own-advertisement video project for their clients, Bupa, they gave enigma a call.

Our team of developers employed some flash wizardry and clever technical programming, whilst working alongside creatives from OgilvyOne advertising to create this highly engaging video platform which allows users to create their own advertisement. 
 
Bupa’s latest campaign, ‘Bupa by You’ allows users to add their own content to the latest Bupa ad, and uses our clever bespoke video editing tool to create a highly personalised ad which they can then share with friends and family via social media.
 
The result was a happy client and happy end users – our idea of a super healthy project all round really…
 
Fancy starring in your own Bupa ad?  – click here!
 
Never mind us, what does the client say?
 
“We’re really pleased with the work that Enigma did on this project. They took a loose brief and a tight deadline and made things happen. The client feedback has been great.  We really enjoyed working together and will be looking for other opportunities to collaborate in the future.” 
Tod Yeadon, Managing Director, Quick.tv
 
The Nuts & Bolts
  • Web development 
  • Dynamic video editing tool 
  • YouTube integration
  • Flash
  • Java 
  • Animation
  • Video editing tool 
  • Personalisation 
  • Audio 
  • Content moderation facility 
  • Social bookmarking