Yorkshire Forward
The North Of England
Working in partnership with North England Inward Investment Agency (NEIIA), Yorkshire Forward, One NorthEast and Northwest Development Agency (NWDA), Enigma's brief for the North of England project was to create a pro-active, web-based marketing campaign for the region. This was to be an online presence that would promote the region, primarily to North American companies looking to re-locate in Europe, highlighting the investment potential and business opportunities available in the North of England.
The resulting site www.northengland.com was developed by Enigma using our own Trinity Website Development and Content Management platform. The user facing site provides significant depth of information to potential investors including detailed advice on a diverse range of topics such as financial assistance, UK tax regimes and transportation/infrastructure links. Animations, targeted marketing messages on each page, up-to-the-minute regional news (via RSS) and a pro-active newsletter campaign help to push the region forward as the place to invest. Ongoing Search Engine Optimisation help the site retain its high position in the rankings.
The Content Management System gives the NEIIA webmaster control over all aspects of the site, including other site administrators - for example, each 'Leading Sector' section on the site constitutes a 'sub-site' which is maintained by the appropriate person, who has admin access only to this area and not the site as a whole.
A further requirement for the site was to provide a means of communication, collaboration, and a centralised pool of resources between the different parties / agencies involved with the project on both sides of the Atlantic. This is achieved via the 'Collaborative Zone', unseen by and unavailable to the general public, this secure area is used extensively by all concerned for knowledge and file exchange.
