Sage

Several interactive marketing CD-Roms were produced to promote various products within the Sage range of accountancy software.

Each CD-Rom uses a mix of presentation styles to engage the user and quickly disseminate the key benefits of the featured product. Several of the CD-Roms include a ' Requirements Analyser' which asks the user a series of questions about their business and then suggests an appropriate product from the Sage range to address these needs. A customised presentation, the content of which is defined by the answers they gave, highlights the reasons why that product would be most appropriate.

Other features of the Sage CD-Roms include highly visual audio/graphic presentations, audio subtitles, printable summary sheets and enquiry forms, case studies and weblinks.