Pringles

Sub-titled 'The Who, How, When, Where, Why of Procter & Gamble's Most Exciting Brand', The Pringles CD-Rom is actually a sophisticated business tool containing a wealth of information on the Pringles brand.

The CD-Rom is used internally by Procter & Gamble (producers of Pringles) to help introduce the brand to their marketing teams in territories where Pringles are not yet established, and to offer advice and guidance as to how to successfully introduce them in their region.

Commissioned by Procter & Gamble's European headquarters in Switzerland, the CD-Rom features Pringles marketing material (video, graphic, print), brand information, video interviews with senior Procter & Gamble marketing executives, case studies of previous successful launches, promotional resources (print quality logos, posters and so on), information on the likely competition and an archive of previous advertising (TV, radio, print). The content is accessed through a stimulating, easy to use graphic interface created completely within the Pringles brand style.