Pampers
The Pampers CD-Rom is powerful business resource used by brand managers to help collate all the marketing information available on Pampers and their competition.
The CD-Rom divides into several sections containing material relating to issues such as current (and past) marketing / advertising campaigns (TV, radio, print, direct mail), sales performance by sector / retail outlet / time, latest initiatives and so on.
Pampers branding is integrated throughout the presentation and all source material is accessible directly from screen (e.g. TV adverts are presented as videos with play / pause / progress bar facilities).
"The Pampers CD is an outstanding creation. It has tremendous artistic impact and a great deal of thought has been put into the design."
Andy Hosie - Marketing Manager, Procter & Gamble
