Modern Rugs

Modern Rugs is a leading, UK based, online rug store offering a wide range of rugs to suit any and all tastes and budgets. The Modern Rugs team have worked alongside Enigma since they launched their first e-commerce site (powered by SiteBuilder) over 3 years ago. Thanks to the use of thorough and persistent SEO techniques, the site became a phenomenal success; so much so that it has been significantly re-developed, implementing extra functionality to handle the increased workload in the back office and enhance the shopper’s online experience. The new Modern Rugs site utilises Enigma’s Trinity system and features many bespoke tools which address the specific needs of the Modern Rugs admin team.

 

Alongside standard e-commerce features such as a fully featured shopping basket and secure online payment area, the Modern Rugs site now boasts several tools to help customers find their perfect rug; a ‘favourite rugs’ area allows customers to directly compare the look, colour and cost of one rug against another; a sophisticated search tool analyses not only a user-defined search term, but each word within that term to identify any and all products that the user may be looking for; and multiple, large, clear product images allow shoppers a detailed look at each rug from several angles, so important when purchasing a tactile, high-end item.

 

The back office system features a variety of bespoke tools developed specifically for the Modern Rugs site; alongside standard features such as promotion tools, and product / asset libraries, several unique tools allow Modern Rugs administrators complete control over their website and its orders; flexible purchase ledger facilities allow administrators visibility over both customer orders and their own supplier orders; an image creation tool will automatically resize an uploaded image into 3 different thumbnails of the product, optimised for delivery over the internet; and a data export facilities allow the relevant sales ledger details to be integrated with courier software systems and external accounting packages.