Lego
LEGO are constantly challenged to communicate to children and parents in a consistent and impactful way, using tools that drive home the message that their products are unique, fun and exciting. Their brief was to create a compelling marketing tool that would promote the LEGO range of software in a new way, which would be contemporary yet underpinned by LEGO values.
The solution we developed was the LEGO Software Demo CD. Produced in nine languages the CD-Rom is distributed worldwide and is updated every six months to ensure that it always features the latest titles.
Developed with children in mind, the demo CD provides a flavour of all the LEGO software and features extensive animation, video, product demos, weblinks, printable information sheets and even an integrated 'catch the character' game!
"We chose Enigma Interactive based on their record of producing quality products for high profile companies. Maintaining brand integrity and consistency in all communication to the consumer is paramount to us at LEGO and we knew we could rely on Enigma to help us do this. The fact they are now producing the third edition of the LEGO Demo CD for us is testimony to their innate professionalism and understanding of a client's needs. We're delighted with what's been done for us and the feedback from the children who've used it only reinforces our belief that we chose the right people for this job."
Sarah Radford - Marketing Manager, LEGO Software
