Benfield Motor Group
Benfield Motor Group is one of the largest and best known private motor group retailers in the North of England with over 25 dealerships covering the North East, North West and Yorkshire. Their franchises include Alfa Romeo, Ford, Kia, Lexus, Nissan, Renault, Skoda, Toyota and Volkswagen.
Enigma’s relationship started with Benfield on a 9 month consultation period where we spent our time learning the Benfield business inside out. Our analysis included current market research as well as numerous meetings with members of staff ranging from the in-house marketing department, parts specialists to retail and fleet experts on the showroom floor. Enigma’s conclusions and ideas were then generated into a functional road map plan for the new website which has now been commissioned into an on-going development program.
The resulting site has been designed with the user at the heart of the process, after all that is what benfield do themselves. It allows Benfield’s customers from various backgrounds to search find and view both new and approved used vehicles in a variety of ways from the quick search feature available on every page to the specific interactive new car selector. By providing a large amount of high quality information and impartial reviews, Benfield aim to assist the user to make calculated informed decisions about any future purchases.
Other features of the site allow users to book service and MOT sessions at one of Benfield’s many services centres, request a test drive or submit an enquiry about a specific vehicle or even find their nearest relevant dealership through post code selection. The My Benfield section of the site allows users to save favourite vehicles for viewing at a later date as well as setting up email alerts on approved used vehicles so they can be instantly informed as soon as the stock is available.
To aid Benfield in the task of easily managing this mass of information and ensuring that the site is constantly up to date, Enigma integrated the powerful Trinity Content Management system with Benfield’s internal systems. This allows Benfield to display up to date vehicle stock inventory, add, edit and remove new vehicles as well as progression tracking for any customer enquires, test drive or service booking requests that are made through the site.
Future developments of the site aim to deliver additional user focused features enhancing Benfield’s position in the motor industry even further…
