News

enigma is to launch a new, interactive education website for the RSPCA.  Targeting Key Stage 4 pupils, the site boasts many innovative features including two interactive, web -based activities.

The site:  www.science-ethics-animals.org.uk  - designed and built by enigma - has been described as “educational and thought provoking. “  Chris Holmes, the RSPCA’s National Education Manager, said: “This resource will provide a unique opportunity for young people to explore some of the ethical dilemmas that advances in science and technology pose for society.”

The two main educational activities hosted on the site, entitled “Ethics  court” and “Value of life,” are revolutionary for interactive content of this type.  They each use full-screen, dramatic video content and interactive features to get across complex ethical issues and provide curriculum based animal welfare facts.

Steve Grainger, Managing Director of enigma says; “The site uses content in an innovative and thought provoking way to engage young people with science issues. It has been an exciting project to be involved in from the outset, and it has been a great experience working with an organisation of the stature of the RSPCA.” 

The online resource is designed to appeal to young people and the enigma team had fun working with Prudhoe Community High School for parts of the project.

The site will be officially launched and showcased at the Association for Science Education (ASE) Annual Conference, University of Nottingham; 7th – 9th January.

For details of other educational and interactive projects by enigma, please contact:
zoeh@enigma-interactive.co.uk

The Reindeer Tipping season officially opened last night. Ebenigma Scrooge is back, enjoying his favourite past-time and now he’s on Facebook, hoping to get a little help from his friends!

For those of you who are new to the joys of Reindeer Tipping, it’s the only vice of our lovable (reformed) web developer, Ebenigma Scrooge.  Join him as he infiltrates Santa’s secret grotto in the North Pole. Your mission is to tip over as many Reindeer as possible before Santa Claus catches up with you. If he hits you with his shovel, it’s Game Over!

Brand new, Reindeer Tipping - the Facebuck edition, can be played on; http://facebook.reindeertipping.com
You can invite friends, play them in your own friend’s league and see if you can beat our current leaders on the World table. You can even be-friend Ebenigma, if you can find him!

Ebenigma is also supporting Action for Children’s Neglect Appeal this year. enigma is hoping to help him raise £1,000 for this good cause. So if you can spare a few farthings or enjoy playing the game, please visit our JustGiving page.

For all you non-Facebookers out there and fans of the original version, you can try our traditional url; www.reindeertipping.com – which also has an exciting new invite friends feature and all the usual Reindeer Tipping fun and frolics!

When we caught up with him, an out-of-breath Ebenigma said;
“Hi folks! I’m excited about the start of this season and this year it’s for a really good cause, so it’s even better...quick, there’s Rudolph, get him...”

 And with that, he was off. Judging by the scores from you lot last night it seems he had better get some practice in!

Come join Ebenigma in Reindeer Tipping - yule love it!

*Please note that no animals were harmed in the production of this game.

We are pleased to welcome Kay Johnston to enigma.  Kay joins us as a Producer, working on some of our high profile projects.

Prior to joining us, Kay was at Newcastle based agency TH_NK for two and a half years.  With a background in software development, and over ten years’ experience, we're confident that she will prove to be a valuable addition to our team.

Kay says; “I’ve been looking forward to joining enigma.  I love working with people who create and deliver great work and who care about what they do, and the people here fit that description perfectly.  The list of clients that enigma work with is also a bonus.  I’m really excited about some of the projects that are in the pipeline.”

Like us, Kay is also looking forward to moving into our brand spanking new offices in January.  We are looking forward to working with her!

If you are interested in working for enigma, please visit Vacancies

enigma attended a revolutionary product launch, hosted by their client the Broadband Computer Company at Northern Stage today. alex is the first computer launched by North East based Broadband Computer Company, which is designed to provide easy to use, hassle-free and fully maintained home computing.

enigma designed and built an interactive website www.welcometoalex.com, which provides users and interested parties with a comprehensive guide to the product. The site includes demos, video content, support and e-commerce functions.   Like the product, welcometoalex.com is an easy-to-use website, with comprehensive, plain English content.

There was a good turn-out at the launch, which generated interest from the digital sector.

One North East Director of Business and Industry, Ian Williams said; “In an age when people are becoming more IT savvy, alex will allow those who have perhaps been left behind to access the internet or send and receive emails.”

Steve Grainger, Managing Director of enigma, was at the launch and commented; “It’s great to see a company from the region come up with such an original and ambitious idea. It has been a pleasure to work with the Broadband Computer Company and we are looking forward to seeing alex progress in the future.”

For details of this and other web-build projects enigma have worked on, please contact: zoeh@enigma-interactive.co.uk

enigma was invited to attend the House of Lords recently for an awards ceremony held by the RSPCA. The Community Animal Welfare Footprints Award Ceremony is invite-only and held every year to honour local authorities and housing providers pioneering new methods of tackling animal welfare issues. It recognises and celebrates those who have gone above and beyond basic service requirements to ensure higher animal welfare standards.

enigma and the RSPCA have been working together for 18 months now, with the launch of a new, interactive education site due in January 2010.

James Furniss, attended on behalf of enigma and has been working on the project from the outset. James said; "It was a really wonderful night and an honour to attend. It has been inspiring working with the team at the RSPCA on their education website. From enigma’s point-of-view, it was excellent to see some of the projects and organisations RSPCA are involved in."

We have appointed Zoe Hartill, as our Marketing, PR & Business Development Manager.

A local lass, Zoe has recently moved back up North from London, where she worked at WPP digital agency, RMG Connect for two years. Zoe will be splitting her time between the enigma Newcastle and London offices.

Zoe says; "It’s good to be back and great to be working for a new media agency with such a reputation and passion for ideas. I’m looking forward to working with the team and clients on some exciting new projects. In particular, our move to the Quayside offices and launch of our new website in the New Year."

We are looking forward to working with Zoe and getting to know her better.

If you are interested in working for enigma, please visit Vacancies

Friday 9th October 2009 saw the much-anticipated opening of ‘Open House’ world, the latest addition to www.signedstories.com.  Launched as part of Children’s Book week, ‘Open House’ welcomed its first visitors as part of a live demonstration in the newly constructed Newcastle City Library.  Initially populated with eleven re-tellings of some much-loved traditional rhymes - which have created by young North East animators, mentored by Bob The Builder creator Curtis Jobling – Open House is a welcoming, hotch-potch world where anything goes!

The launch event was attended by Enigma’s Scott Tyrrell, who designed and illustrated Signed Stories, its worlds and all of the characters who inhabit them.

For more about the design and build of Signed Stories, see our Portfolio.

Enigma are pleased to welcome Robin Dunn to our team of Software Engineers. Robin who graduated from Newcastle University with a BSc in 2008 says “Enigma is a really cool place to work and I’ve got some interesting projects to work on. I’m looking forward to applying and expanding my skills to produce outstanding web applications for Enigma’s diverse clients.”

If you are interested in working with Enigma please have a look at our current Vacancies.

Enigma launches Barbour’s Autumn / Winter 2009 website!

Autumn Winter 09 sees a bold, visually appealing and tactile re-interpretation of Barbour’s authentic style which is reflected in Enigma’s re-design of the their website. Simple, stylish, contemporary clothing inspired by the best of British varsity wear and Barbour’s own rich heritage helps create a comprehensive, eye-catching and fully co-ordinated autumn winter collection which satisfies both traditional expectations and contemporary desires.

Browse through Barbour’s exquisite Autumn Winter 09 collection at www.barbour.com

Enigma are pleased to welcome Will Seabrook for a one year work experience placement.

Currently in his third year at Leeds Metropolitan University, studying Computing (BSc), Will is working with one of our Software Engineer teams on various projects and processes.

Just over six months after the launch of their new website, Benfield were pleased to inform Enigma that they have had the largest conversion of online enquiries to sales for the month of March 2009.

Benfield’s 3 fold increase to their online sales, based on figures from the same month last year, are a strong testament to the ongoing relationship with Enigma and the dedication from Benfield to be the best automotive provider in the North East, Cumbria and Yorkshire.

Why not see what all the hype is about by visiting the new Benfield website or view our case study.

Enigma is please to announce the launch of the new Planning renewables resource website for the Centre for Sustainable Energy.

Aimed at providing the most up-to-date and useful information for local authority planning officers and councillors. The Planning Renewables website will provide support and guidance for planning applications including renewable energy developments.

The sites “newspaper” look lends itself ideally to the information presented to the user and boasts some hidden gems of functionality.

Why not view the site at www.planningrenewables.org.uk or view our case study for further information.

Barbour's Spring / Summer Collection is now online.

Robust yet fun to wear, the collection reinforces Barbour’s heritage and authenticity as it moves from casual midlayers and trousers through to smart jackets with particular attention to style, colour and tradition capturing the essence of ‘Britishness.’

Enigma launched a sumptuously redesigned site to coincide with, and complement, Barbour's Spring / Summer look, view it at www.barbour.com.

The Enigma team are proud to launch the latest addition to our portfolio, ITV Signed Stories.

Working closely with the team from ITV Signpost, Enigma designed and built this truly interactive website, which is dedicated to improving literacy in deaf children. Signed Stories presents some of the nation's best-loved children's stories through a combination of video, text, British Sign Language and subtitles.  These multi-media tales are designed to help deaf children improve their literacy in an inspiring, inclusive environment that they can share with their family and friends.

Not only are the stories themselves a rich and satisfying experience, but the 'worlds' through which they are delivered - Adventure, Slimy Scary, Fairytales and Folktales, Families & Friendships, Baby & Toddler and Funny - are utterly immersive, capturing the user's imagination before they even choose a signed story.

Backed by a host of celebrity supporters, Signed Stories also provides valuable information for the parents, carers and teachers of deaf children, as well as offering a community forum through which they can share tips and experiences.

Visit Signed Stories now at www.signedstories.com

The Benfield Motor Group are so happy with their new website, created by Enigma, that they are now advertising it with a full media campaign on TV and Radio.

The new adverts inform users of the full features and Benefits (no pun intended) available to them when using the new website. This campaign, in addition with the SEO capabilities of the site, helps provide Benfield with an edge on their competitors as they continue to lead in customer service and value.

Why not test drive the site yourself at www.drivebenfield.com

View Benfield TV Advert

Enigma is please to announce their participation in the redesign of the Newcastle International Airport Website. The new website, launched on Tuesday 7th October was a joint venture with Enigma, Newcastle Airport and their current technology provider W@terStons.

Following a successful tender pitch, Enigma provided a full design service to Newcastle International Airport providing web visuals, design guidelines and consultancy advice on implementation of various features. The new branding provides the website with a clean crisp look and feel which compliments the new features and navigation.

In line with the forthcoming launch of our new SiteBuilder software, Enigma have launched a brand new SiteBuilder Service – SiteBuilder Bespoke. 

The service is targeted at smaller businesses who are looking for a professional, powerful website presence but can’t quite stretch to the budget needed for a completely bespoke site.

Adrianne Scott, Enigma's Internet Marketing expert says: “Our SiteBuilder Bespoke service offers small businesses the best of both worlds,  they can have their website designed and built by a highly experienced team of designers, developers and producers at a price they can afford.  Not only that but they can also benefit from the increasingly wide ranging features within our SiteBuilder CMS, including a powerful e-shop facility.  The beauty of our SiteBuilder Bespoke system is that we’ve already done the groundwork with regards to functionality, therefore we’re able to keep costs low – essentially the largest part of the work is creating a bespoke website design which is then integrated with the SiteBuilder functionality.”

Small businesses can find out more about our great new service at www.SiteBuilderBespoke.co.uk

Barbour’s Autumn / Winter Collection for 2008 is available online! The teams at Enigma and Barbour have been beavering away to get Barbour's sumptuous new collection of clothes for country living ready for your perusal on the web.

Check out the Barbour Autumn / Winter collection here:  www.barbour.com

The new Benfield Motor Group site is an ambitious project, designed to deliver genuine business growth by providing sophisticated online features and functionality that serve customer needs. The site aims to re-define the standards for the motoring market sector and better competitor’s web offerings.

Features include, on line booking, body shop estimates, interactive dealership finder, interactive vehicle selections and full used car alerts for any new stock added to the site. Registered users can save and control their personal vehicle favourites through My Benfield allowing them to keep up to date with any new stock released. The site is fully integrated with Benfield’s existing IT systems on a real-time basis, ensuring (for example) that as soon as a car comes into stock it is automatically featured on the website. Also, any subsequent changes (e.g. to price, spec, etc) are immediately reflected on the website.

Visit the site: www.drivebenfield.com

After the success of last year’s CD, Informa PLC have commissioned Enigma for the second year running to design and produce their Top 100 Container Ports CD for 2008. Informa PLC is a market leading publishing house for high quality magazines. The new CD is distributed on the front of their Cargo Systems magazine and is also available online here:

http://www.cargosystems.net/freightpubs/cs/top100interactiveGuide.htm

Enigma were able to complete production of the CD in record time due to the template approach we took last year. This made it quick and simple to add new statistical data, images and other information for the 2008 CD. Enigma also produced a brand new, Flash based, animated introduction for 2008.

Enigma and the Rural Voices team (part of the Northumberland Strategic Partnership) have worked closely together to devise a refreshing new strategy for the Rural Voices website. The site has always aimed to address the isolation felt by many people in businesses and the voluntary, community and public sectors throughout rural Northumberland. The new site harnesses innovative social networking techniques to deliver a truly interactive web platform.  Whereas in its previous guise, site tools were aimed at delivering information to users, the new Network has been designed to encourage users to generate content themselves, either by submitting it for inclusion and comment, or by way of vibrant social discussion.  The result is a community-based web property which will eventually become almost entirely self-sustaining.  Since its launch the Rural Voices network has attracted new members and phase two developments are already in the planning stages.

Visit Rural Voices here: www.ruralvoices.org.uk

North East England Investment Centre (NEEIC) has launched an online application form enabling their customers to apply for funding online. This form (the first of its kind in the UK) and the website it sits on were designed and developed by Enigma in collaboration with NEEIC and Perfect Image.  Prior to this launch, NEEIC customers were required to fill out a long and complex paper-based form in order to apply for funding. The application forms submitted were often incomplete and full of errors – meaning that NEEIC staff would have to chase customers for correct information in order to process the application.

The NEEIC Online form simplifies things for registered customers. Screens are clear and concise. A few initial questions/answers decide what route the customer will take through the form, so that the customer will only get asked questions relevant to their application. What’s more, because the form validates customer input as it goes, the resulting completed application form is much more likely to be correct, meaning reduced frustration for the customer and less work for NEEIC staff.

Visit the NEEIC site here: www.neeic.co.uk

Enigma are pleased to announce the launch of a new corporate website for Maxim office park. Located in the heart of Scotland with 10 office buildings totalling 756,000 sq. ft built in a single phase, Maxim is the biggest speculatively built office park scheme in the UK. Enigma have worked closely with the Maxim project team, including office and retail letting agents and Maxim's brand consultancy, to develop a content managed site that boasts an array of tools to aid Maxim in the marketing of their unique offering. To find out more please follow the links below.

Enigma Interactive are pleased to announce the launch of an exciting new range of services all designed to help businesses to promote their web presence and get more traffic to their sites.

Managed by a dedicated internet marketing team, key services include:

• Search Engine Optimisation (SEO): the art of getting a site to the top of Google, Yahoo, MSN etc.
• Pay Per Click (PPC) Marketing: managing paid for advertising via search engines - the best way to guarantee a quick increase in visitor numbers
• E-Mail Marketing: targeting customers and driving traffic to a site via e-mail
• Online PR: getting a company name/brand noticed on the world wide web

This specialist team work alongside Enigma's existing web development teams providing the potential to fully integrate online marketing campaigns with website activity (e.g. creating a newsletter sign up function on a website to allow customer targeted online marketing). The relationship between our development and marketing teams also allows us to tackle more ambitious web-marketing techniques such as Viral Marketing and Campaign Sites.

Adrianne Scott, an experienced Internet Marketeer and a part of Enigma's team, is enthusiastic about the potential of this form of marketing - "Increasing your site's visibility is vital as the Internet is becoming the first place people turn to do business. For the vast majority of sites, good Internet Marketing can increase visitors many fold and is very often the difference between those sites that are considered hugely successful and the many otherwise excellent sites that languish around the web unloved and never to realise their full potential"

This is the first time that Internet Marketing services have been offered to organisations that are not already clients of Enigmas and the move represents a significant extension to the breadth of services Enigma can provide.

Steve Grainger, Enigma's Managing Director commented "Enigma's reputation has been built on creating great websites, but so far only a few lucky existing clients have benefited from our Internet Marketing skills. By investing in this new Internet Marketing team, I'm pleased that we'll now be able to help a far greater number of clients realise the full potential of their online presence"

Enigma are pleased to announce the launch of the new Ward Hadaway website. Working in close partnership with Ward Hadaway, Enigma have provided a full Content Managed website that boasts features such as on line payment, client services, interactive staff profiles and a list of accolades that confirm why Ward Hadaway is one of the most progressive commercial law firms in the North of England. To find out more follow the links below.

Enigma is pleased to announce the launch of a new website produced on behalf of Rowlands Pharmacy, one of the UK’s most established and longest-serving pharmacy chains.

The solution delivered by Enigma is driven by a powerful back office application, based on Enigma’s Trinity CMS Engine. The new site incorporates several features that will afford customers a focus point for pharmacy products, advice and prescriptions.

The site also delivers many commercial benefits to Rowlands Pharmacy through full ownership of their site content, allowing them the opportunity to maintain products and prices, news and recruitment sections.

Visit the Rowlands Pharmacy website

Informa PLC, a market leading publishing house for high quality magazines have commissioned Enigma to produce a Flash based interactive CD for the front of their Cargo Systems magazine.

Also available on their website, the interactive map lists the Top 100 Container Ports of 2007 and provides a wealth of statistical and other information about each port as well as more general, editorial information.

Enigma is pleased to announce the launch of a new website created on behalf of Dunelm Homes, one of the North East’s leading house builders.

Dunelm enjoy a strong reputation in the new homes market. Established in 1995, the company is part of the Esh Group of companies; the region's largest indigenous construction group.

The new website has been built using Enigma’s Trinity web development and content management platform and is includes a number of innovative features, all designed to help users find their perfect new home.

Enigma is pleased to announce the launch of a new corporate website designed and built on behalf of Adamson & Partners, a London based retained search agency, specialising in the Intellectual Property, Financial, Healthcare and Legal sectors.

Enigma were appointed by Adamson’s following a competitive pitch process which included at least one agency which specialised in providing online solutions to recruitment companies

The new site provides Adamson’s clients with a comprehensive search and selection service, enabling them to find and recruit high calibre executives for a number of specific disciplines in a wide variety of industries and commercial practices throughout the UK, Continental Europe and internationally.

Nick Salloway, Business development Manager at Enigma said:

"The Internet is now the first port-of-call for job seekers and as such, a growing number of organisations are using Internet technologies and the web as a platform for recruiting and testing candidates.

The new Adamson’s website looks great and will provide their clients with cost-effective access to the highest calibre candidates. It will also provide Adamson’s themselves with an opportunity to dramatically improve their corporate image and profile within the retained search sector. 

We’ve very much enjoyed working with the Adamson’s team and I’m confident their new website will become an invaluable tool for both the company and its clients. We wish Adamson’s every success with the site and look forward to a long and fruitful relationship with them in the future.”

Enigma is pleased to announce the launch of a new corporate website for Victim Support Scotland. The new site has been built using Enigma’s Trinity web development and content management platform and is designed to provide emotional support, practical help and essential information to victims, witnesses and others affected by crime.

Enigma has been appointed to build a new interactive website by The Advisory Team for Large Applications (ATLAS), a part of the Planning Advisory Service (PAS) provided by English Partnerships.

• To improve the quality of process and outcome in relation to large scale development.
• Help unblock the issues holding up large applications.
• Increase the knowledge and expertise within Local Authorities and disseminate best practice.
• Act as a partner to Local Authorities and independent reviewer of large applications and issues
   

The new ATLAS website will be built using Enigma’s Trinity Website and Content Management Platform and will provide an effective way of disseminating acquired knowledge about best practice in relation to the planning process for large, complex or strategic development projects.

Jobtimise.co.uk a recruitment website created by Enigma for Sunderland based CASK Media has won the initial sub-regional, (Durham & Wearside) heat of the prestigious, 2007 North East Business Awards.

Jobtimise was short listed within the Internet & ICT category, which is designed to recognise companies that have used web technology to enhance their business. In assessing the short listed entries, judges were looking for:

• Excellence of website design, in terms of visual appearance, navigability and interactivity.
• A demonstrable impact of the use of web technology on the business, internally and externally.
• The innovative use of Internet technology to improve business performance or boost competitiveness within an existing business, or to start a new enterprise.

Jobtimise will now go forward to the regional final at Hardwick Hall, near Sedgefield, on May 24. Enigma would like to wish Jobtimise and the other finalists the very best of luck.

Following the North England Innovation Lab, Enigma is delighted to have been commissioned to work with the BBC’s Nations and Regions team on a series of groundbreaking ideas to deliver online content to regional audiences.

The BBC’s Innovation Labs are a series of creative workshops at which digital agencies work with BBC commissioners to develop innovative ideas which will go on to form part of the bbc.co.uk website.

Attendance at the Innovation Labs is by invitation only. To get their invite, New Media agencies were required to submit project ideas which had to be based on a series of briefs drawn out of the BBC's internet strategies.

Each idea is was then assessed by a panel of BBC commissioners and the ten best ideas/agencies from each region (London, South, North & Scotland) were invited to the week long Innovation Lab to further refine their ideas into a working prototype.

Nick Salloway, business development manager at Enigma Interactive, said: “Enigma’s attendance at the Innovation Labs provided a perfect opportunity to test our creative metal. We’re now looking forward to a long and fruitful relationship with the BBC”.

Enigma has been commissioned by the Basic Skills Agency to create two exciting new interactive games which will form a key part of the Read a Million Words in Wales campaign.

The Read a Million Words campaign is a key part of the Government’s Basic Skills Strategy and is being run by the Basic Skills Agency on behalf of the Welsh Assembly. Its aim is to encourage Welsh primary schoolchildren to develop positive attitudes to words and reading by encouraging them to not just read words in books but to also notice and count all the words that surround them every day in school, at home and everywhere else

Ultimately, it’s hoped the new game will form a key part of the campaign by providing a virtual world in which children can collect words and help to contribute to their class and their school becoming work millionaires.

Attendance at the Innovation Labs is invitation only. To get an invite, New Media agencies are required to submit project ideas which must be based on a series of briefs drawn out of the BBC's internet strategies.

Each idea is then assessed by a panel of BBC commissioners and the ten best ideas/agencies from each region (London, South, North & Scotland) are invited to the week long Innovation Lab to further refine their ideas into a working prototype.

The BBC received over 500 applications for this year’s Labs events from companies across the UK and Enigma is therefore delighted to be one of the successful ten from the North England Region to be going forward.

Enigma is pleased to announce the launch of the Eco Flash Calculator, created for Design of the Times (dott07) as part of their Eco Design Challenge initiative.

The ECO Design Challenge aims to get Year 8 students around the North East of England thinking how better design could have an impact on both their lives and the environment and to channel the imagination and creativity into redesigning a part of their school in a way that makes it work better for them and the environment.

Working closely with the Dott07 Enigma was able to design two innovative interactive resources which help children understand the concept of a carbon footprint while also learning about the environmental impact of their everyday lives.

The resources Enigma created include the Eco Flash Calculator and the ‘Drag & Drop’ Classroom Planner both of which are designed to encourage children to design and implement new systems and products that support a sustainable future.

Dott’07 currently have 84 schools signed up to the ECO Design Challenge ranging from locally based schools in the North East to schools in Aberdeen, Somerset and even one in Brazil.

As part of our continued relationship with the ABPI (Association of the British Pharmaceutical Industry) Enigma have recently completed more interactive modules for the Resources for Schools website.

The Genes and Inheritance module, which is aimed at 14-16 year old students, has been designed and written with the help of a specialist biology teacher to meet the needs of the new science GCSE curriculum. Teachers have already raved about it at a recent exhibition given by the ABPI.

In the new module a sequence of interactive facts and diagrams help to explain the complex details of DNA, genes and chromosomes. It includes a full glossary of terms, rollover diagrams and drag and drop based questions and answers to assist and stimulate the users.

Following hot on the heels of the LipstixandGearstix website launch on December 28^th, an advert is due to be aired on Tyne Tees ITV on Monday 15^th January during Emmerdale and again before Coronation Street. The ad will showcase the company as well the site and is the start of an intensive TV ad campaign. Watch out for it over the coming months!

As part of the rejuvenation of Newcastle International Airport (NIA) website, Enigma has been commissioned to redesign the functionality, look and feel of the interactive destinations map.

As part of the brief, Enigma were required to create a dynamic interactive map that provides the user with intuitive, engaging and relevant content.

The Flash based map boasts several new features such as zoom in/out, grab and drag movement, relevant flight and city information, in addition to quick links and pull down destinations. All of these features are updateable via an external file which is easily edited and updated by the Newcastle marketing team.