What is Viral Marketing

Viral Marketing refers to a campaign style that utilises the internet to push the power of ‘word-of-mouth’ to the limits. The aim of a viral campaign is essentially to increase brand awareness, this is generally achieved due to the highly social nature of the internet. Viral marketing is dependent on peers passing the information on to multiple others via online social networks. When executed well a viral campaign should spread rapidly and become referenced and talked about across multiple internet channels.

The key benefit of a viral campaign is that it gets your brand in front of the consumer for a longer window of time than many other marketing methods. The more appealing the campaign, the longer your potential customer will dwell on it and recall it.

The success of a viral campaign is very much related to the concept of ‘cool’, the campaign has to appeal to your target market in a way that makes them want to ‘pass it on’ to others.

Our Services

Due to our wide range of in-house skills in development and design, we are able to create viral campaigns for our clients from concept to execution. As easy as it may sound, viral marketing requires intelligently created and delivered content in order to communicate a brand effectively. Working with our clients at every stage ensures that we have a clear understanding of the campaign goals and their wider marketing communications strategy.

Viral marketing campaigns can take any form, and regularly use several different techniques to develop and promote. Enigma can create any from of viral campaign, from a simple mailer, interactive flash movie or sound bite to a large multi-user interactive game.

Our experience in developing successful viral marketing campaigns means we can create and develop a campaign designed specifically for your market place using techniques that we know will succeed.

Our Prices

Our viral marketing prices are dependant on the size of your campaign and the technology required to create it. However a good viral marketing campaign should not be aimed to be completed ‘on-the-cheap’ as a poor campaign will almost instantly fail.

If you have an idea, or simply need some inspiration, then contact our viral marketing experts via the numbers below, or fill in our online enquiry form and we will call you back.

---

Search Engine Optimisation (SEO) | Pay Per Click (PPC) | Email Marketing | Display Advertising | Viral Marketing | Online PR | Blog Creation