Enigma’s SEO campaigns concentrate on 6 main areas;

Research Stages

• Competitor Analysis

Initially Enigma will complete some competitor analysis, so we can accurately estimate competitiveness of your market place while also analysing strengths and weaknesses of your direct and indirect competitors.

• Market Research

Building on our initial competitor research we would complete an in-depth analysis into the market place as a whole. This allows us to design a campaign to maximise ROI by finding long-tail (popular and uncompetitive) terms and weaknesses within the market which we can take advantage of.

• Keyword Research

Through the competitor analysis and market research we can create a list of highly targeted keywords which have potential to wield a high Return on Investment.

Once the three important research stages have been completed we will start to implement the deigned campaign in the attempt to increase brand visibility and online sales through our long-tail and niche search terms. The work consists on modifying three main areas;

Implementation Stages

• Meta Data

Meta data is the information that informs the search engines what the web page is about. We will modify this data to incorporate the correct keyword density and relevancy for each market place.

• Page Copy

The second stage is to modify your on page copy to help increase rankings but also to help increase conversion rates of visitors. We will provided a consultancy service advising what modifications could be made to improve conversation rates and if agreed upon we will implement the changes.

• Backlinks

The final, and arguably the most important stage is finding and creating an aggressive but ethical link building campaign to increase brand visibility and overall ranking performance in the search engines.

Reporting

As part of our SEO service all clients receive a regular report, full of easy to understand website information, including site performance indicators, ranking information and some more general statistical website data. The report aims to keep you fully informed on the progress and success of our work. We also prefer to have a quarterly review with all clients to ensure that goals and objectives are revised and there is clear understanding of the direction of the work.