Pay per Click (PPC)

Pay Per Click (PPC) or Sponsored Listings is an advertising model and makes up one half of the term Search Engine Marketing (SEM).

Pay per Click (PPC) campaigns can benefit companies looking to push targeted traffic to their sites quickly. PPC unlike SEO can provide instant return on investment and the adverts can go live immediately and be modified instantly in case of a change in the search trends of potential customers.

Pay per Click adverts are charged at a cost per click ratio depending on the amount of competition for the individual keyword. Your position within the sponsored listings depends on a multitude of factors including; daily budget, cost per click (CPC), industry and market competition, individual competitors, overall quality score, ad time scheduling, the size of the search area, click through rate (CTR) and conversion rates.

Does all that sound complicated? That’s where our professionally trained experts can help. We can manage all your pay per click (PPC) accounts to help maximise your return on investment.

We can have as much involvement as you require including campaign setup, daily budget management and any required time scheduling. We continually monitor your campaign which allows us to constantly stretch your budget and maximise your ROI.