What is PPC?

Pay per click adverts, or sponsored listings, are the results displayed on the right hand side of a search engine results page (sometimes the adverts are also displayed directly above the organic search results).

The most common form of pay per click adverts are on Google, however Enigma can also develop and manage campaign using Live Search (formally MSN Search) and Yahoo!’s equivalent search engines.

Pay per click campaigns are run via client accounts which allow them to create a range of adverts and related keywords. Information such as geographic location and time scheduling can also be decided within the account.

A maximum price per click is then assigned to each keyword.

If someone types one of your keywords in to the search engine your advert will appear in the right hand column amongst other similar ads. Where your advert appears depends on various factors including; maximum price per click, your daily budget, relevancy and quality of your advert.

If the person searching for your keyword clicks on your advert you are then charged by the search engine for the click. Hence it’s called ‘pay per click advertising’.

Our Services

One of the most challenging aspects of pay per click is managing campaign budgets and getting the most out of them, put simply – getting low cost, highly targeted visitors to your site, stretching your daily budget to its maximum, and therefore increasing the return on investment.

This task is easier said than done and that’s where management by Google AdWords qualified professionals can be far more cost effective for your business than handling this area of online marketing in-house.

We are equipped to handle all areas of your pay per click campaign, from set up to the continual monitoring required to ensure your budget is being spent wisely.

Set-up would involve us creating a campaign area, compiling a list of search terms and attributing costs to each term based on the daily budget. We would then create a range of adverts, using our PPC experience, which would relate to your site and the search terms listed within your campaign.

We would monitor your campaign and alter it accordingly on a weekly basis to ensure that your search terms and adverts are of a high enough relevancy to one another to ensure good PPC rankings.

During the development and running of the PPC campaign we will give you login access to the account, this allows you to have complete control over the campaign if needed. You can also update keywords and/or budgets instantly.

During the management of the campaign reports can be set up to be created and emailed on a regular basis. The reports include keyword analysis tracking information so that progress and performance can be more accurately monitored.

We also carry out a quarterly review of campaigns with our clients to ensure that objectives and being met.

Our Prices

Charges for our pay per click campaign set up and management are based on the company budgets for the campaigns. We charge an initial set up fee and a monthly management fee thereafter and prices start at just £149+vat/month.

So, our Google certified AdWords professionals are waiting for your call to discuss how we can help your business, whether it's embarking on a PPC Campaign for the first time or just revamping your old campaign. Give us a call on 0191 261 2991 or fill in our online contact form and find out how invaluable an asset Enigma could be to your business.

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