What is Email Marketing?

Email marketing can take many forms but it tends to stem from a database of customers who have agreed to you contacting them via email.

There can be many reasons behind emailing your customers including;

• Newsletters; to inform your customers of news and events within your company
• Sale information; you may want to inform your customers that you are having a sale, possible provide a discount voucher or incentive within the email to persuade the customer to take action
• Research; In some cases you may use email marketing as a way of getting your customers input, directing them to a short questionnaire for example.

When targeted correctly email marketing has the potential to deliver exactly what current customers and potential customers are looking for therefore guaranteeing an excellent return on investment.

Consumer attitudes have also changed to receiving email marketing with the vast majority happy to receive emails from companies they have given permission to.

Email marketing has grown over 100% since the start of the decade and spending in 2008 is set to top £220 Million.

Email Marketing can provide you with an opportunity to inform customers about an event or an offer and trigger them to make a decision or take action. It’s a relatively cheap way of marketing and can also ensure that they recall and remember your company, products and/or services in the long term.

Our Services

Our email marketing services can range from simply mailing out your pre-prepared information to a database you provide us with. Alternatively, our in-house designers can create graphics and templates to be used on an e-newsletter or email promotion.

Enigmail, our email marketing platform is then used to manage email lists, create, send and report on your email marketing campaigns. All email campaigns we send out are tracked and a report would be provided to you at the end of the campaign. The report would provide information such as opening rates, click through rates and much more to help you analyse the success of your campaign.

Our Prices

Unlike many email marketing platforms Enigmail is not charged dependant on the amount of emails sent. Instead you pay per the amount of unique email addresses stored on the platform. Therefore you can send as many emails as you like over the period of a month and only be charged once.

Prices range from £150+vat/month for the lowest band up to custom prices for very large campaigns.

Unique Email Address	Price/month (ex. VAT)
Up to 10’000	£150
10’001 – 25’000	£375
25’001 – 50’000	£750
50’001 – 100’000	£1’500
Over 100’001	Contact us for a specific quote

Or, to talk to our expert email marketers give us a call today on 0191 261 2991 or fill in our online form and we will call you back.

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