News: An App for Aesica!
Published: 23 November 2011
Enigma were delighted to work with new client Aesica Pharmaceuticals recently, with the launch of an exciting new app in Germany.
Aesica, whose vision is to become the number one supplier of Active Pharmaceutical Ingredients (API) and Formulated Products to the pharmaceutical industry, commissioned the new interactive app to be launched in time to be showcased on their exciting exhibition stand at the CPhI show in Frankfurt, Germany recently.
Visitors to the Aesica stand at CPhI (one of the largest networking and trade shows in the pharmaceutical industry) were greeted by several touchscreen tablets on which they could view and interact with the Aesica corporate app. The launch went very well, with the app being very well received (and used) by visitors to the Aesica stand.
The app, which features animation and multi-language video, was designed specifically to inform and entertain visitors to Aesica’s exhibition stands. Aimed at a corporate market, particularly buyers within the pharmaceutical industry, it was key that the app. disseminated a lot of key corporate information, specific to Aesica’s key areas of expertise, allowing potential clients to drill down very quickly in order to get the relevant information they needed at their fingertips.
But don't just believe us, this is what the client said;
We really enjoyed working with Enigma. They did a brilliant job. The app was very well received by users and got some great feedback from both our staff and visitors to the stand alike. It has also proved very easy for us to update. We look forward to working with the team at Enigma again in the future.
Lisa Daaboul, Marketing Executive, Aesica Pharmaceuticals
Zoe Hartill, Business Development Manager, enigma interactive, added;
We were delighted when Aesica chose to work with us on this exciting project. Aesica have several areas of expertise and vast knowledge of the pharmaceutical industry. The challenge for us was to understand and get all of that information across, in bitesized chunks, in an engaging, yet informative way. It was key that the app both instantly entertained and informed visitors to the stand – allowing them to access specific information, of interest to them, directly and quickly at their fingertips. The enigma team relished the challenge and threw themselves into the brief and user mindset wholeheartedly.Aesica were a pleasure to work with, it’s always great to work with clients who are both open to ideas and very driven, and the team at Aesica is just that. The fact that they came to us wanting to produce an interactive app for their stand which utilised the very latest digital technology is testament to their vision to be number one in their market. We look forward to working with them in the future.
If you’d like to talk to us about interactive exhibitions, touchscreen apps, or any of the other digital and web services we offer why not drop us a line? We’re quite a friendly bunch don’t you know!
For more information about Aesica and to view the work we did with them - click here!
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Aesica Touchscreen AppMuti-media app, designed to engage potential customers of this forward thinking, global pharmaceutical contract manufacturer
